Super IC Marketer (Product marketing + Content + ABM)

About the role

HealthLeap builds AI that prioritizes patients, surfaces relevant data, and accelerates care delivery, aiming to reduce hospital stays and improve patient outcomes. With integrations into hospital EHRs, HealthLeap screens all patients daily and ranks them in real-time. Clinicians at institutions like Cedars-Sinai, Penn Medicine, and Houston Methodist start their days with HealthLeap. Results include 39% more diagnoses, 4-day earlier detection, and a $11M/year ROI at Cedars-Sinai. HealthLeap is expanding coverage to cover every major medical condition.

About Healthleap

HealthLeap is backed by Sequoia and First Round and is a team of ~15 people with over $7M raised. Based in San Francisco, the company operates on a hybrid schedule. HealthLeap focuses on screening every patient for every condition to ensure no patient falls through the cracks.

What You Will Do

• Account intelligence and ABM: Build and maintain account research, buying-committee maps, target-account segmentation, buyer personas, account pre-reads, and trigger tracking such as leadership changes, quality pressure, capacity issues, financial pressure, and relevant technology activity.
• Demand generation and digital engagement: Run ABM programs, inbound and outbound campaigns, email nurture, landing pages, paid/search/social experiments, LinkedIn distribution, newsletters, and website conversion work.
• Content and customer proof: Own the content calendar and produce blogs, white papers, eBooks, case studies, customer stories, proof points, videos, webinars, and reusable proof assets.
• Sales enablement: Create sales presentations, one-pagers, ROI calculators, competitive battlecards, discovery guides, demo support, talk tracks, proposal support, and sales training materials.
• PR and communications: Own press releases, media and analyst relations, industry awards, company announcements, crisis-communications support, founder social, and speaking-submission planning.
• Marketing operations: Own CRM hygiene, marketing automation workflows, lead routing, dashboards, attribution, funnel performance reporting, and marketing-contribution analysis.
• Partner and customer marketing support: Create partner enablement materials and co-marketing content; support retention and upsell campaigns with proof and customer-facing materials.
• Event support, not event ownership: Create event messaging, webinar programming, speaker-submission content, and event materials.

What We Are Looking For

• Experience in account-based marketing, content marketing, customer marketing, product marketing, demand generation, or revenue operations.
• Experience marketing to health systems, life sciences, healthcare buyers, or complex business-to-business buying committees.
• Strong writing and content judgment.
• Experience creating customer proof, case studies, sales collateral, and persona-specific campaigns.
• Comfort working with founders, customers, sales, and outside vendors.
• AI fluency for research, drafting, content repurposing, and sales asset production.

Nice to have

• 5 years of experience with U.S. health system clinical, financial, technology, or nutrition leaders.
• Healthcare context, including legal review, customer permissioning, and buying committees.
• Built a champion enablement library before.
• Background in clinical operations or quality improvement.