Subaru Care Connect Liaison

We are seeking a highly motivated and results-driven Subaru Care Connect Liaison to lead and execute our customer upgrade and vehicle acquisition strategy at Jim Keras Subaru, a family-owned dealership serving the Memphis, Tennessee community for over 50 years.

About the role

This role is responsible for managing and growing the dealership’s Trade-Up Advantage program, driving customer retention, increasing vehicle sales, and sourcing high-quality pre-owned inventory through proactive customer outreach. The ideal candidate is a strong communicator, highly organized, and experienced in automotive sales, customer engagement, and CRM-driven follow-up strategies.

Responsibilities

• Lead and manage the dealership’s Subaru Trade-Up Advantage program
• Identify and engage current Subaru owners to present trade-up opportunities
• Proactively contact customers via phone, text, and email to generate appointments
• Analyze customer equity positions and ownership cycles to create upgrade opportunities
• Coordinate with sales managers to structure competitive trade-in offers
• Work closely with the service department to identify service lane opportunities
• Maintain accurate and detailed CRM records of all customer interactions
• Set, track, and achieve monthly performance goals and KPIs
• Assist in training and mentoring team members on trade-up strategies
• Drive both new vehicle sales and used inventory acquisition

Requirements

• Previous automotive sales experience preferred (Subaru experience a plus)
• Strong communication and interpersonal skills
• Proven ability to build rapport and close deals
• Self-motivated with a high level of accountability
• Experience with CRM systems and follow-up processes
• Ability to manage multiple customer interactions and priorities
• Strong organizational and time management skills
• Comfortable working in a fast-paced, performance-driven environment

Preferred Qualifications

• Experience in equity mining, BDC, or vehicle acquisition roles
• Leadership or team management experience
• Familiarity with dealership sales processes and inventory management

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k)
• Paid Vacation Days
• Annual Christmas Party
• Annual Christmas Bonus (based on tenure)
• Employee Vehicle Purchase Program
• Employee Discounts on Parts and Service
• Employer Paid Lunches Every Saturday

Pay

Hourly pay: $18.75/hour with performance-based bonuses and strong earning potential.

Schedule

5 day work week (closed on Sundays, 1 weekday off).