Studio Manager

Beyond Fitness is a boutique fitness studio focused on personal training and small-group fitness classes. Our mission is to encourage and empower adults to live stronger, healthier, and more active lives through expert personalized fitness, nutrition programs, and positive community connections. Our purpose is to help people live healthier lives and become the premier destination for personal training and healthy aging in Fairfield County, using innovative coaching technology that elevates the client experience while maintaining human connection. We primarily serve adults ages 40–70 who want to become fitter and healthier, remain active, and age well.

About the role

The Studio Manager leads and develops the Beyond Fitness team to achieve business performance targets. This person owns the day-to-day execution of the business plan, team accountability, operational consistency, client service experience, and marketing and lead-generation follow-through. This is not a passive administrative role. The Studio Manager must be comfortable setting expectations, reviewing performance, addressing problems, improving systems, supporting clients, and keeping the team focused on agreed-upon priorities. The right person will combine warmth and care with clear standards and accountability.

Key Outcomes

• Execute the business plan
  • Hit annual Proforma goals and Scorecard targets.
  • Support consistent revenue growth.
  • Achieve agreed net client and member-count targets.
  • Translate the business plan into clear weekly and monthly priorities.
  • Track progress and address missed targets quickly.
• Execute the marketing and lead-generation plan
  • Maintain a clear marketing and lead-generation strategy.
  • Ensure agreed marketing activities are completed consistently.
  • Track lead activity, follow-up, consultations, and conversions.
  • Identify gaps in lead flow and recommend practical solutions.
  • Support local outreach, referrals, partnerships, and community visibility.
• Lead and develop the team
  • Make sure all key team seats are filled.
  • Lead, manage, and hold team members accountable for agreed commitments.
  • Develop team members through regular feedback, coaching, and follow-through.
  • Work toward at least 85% of team members consistently hitting performance targets.
  • Address performance concerns directly, respectfully, and promptly.
  • Create a healthy, functional team environment without avoiding difficult conversations.
• Strengthen systems and operations
  • Ensure consistent compliance with Beyond Fitness core processes.
  • Document, simplify, and improve recurring operating procedures.
  • Train the team regularly on process execution.
  • Maintain a clean, organized, professional studio environment.
  • Make sure business functions work together rather than operating in isolation.
  • Protect the quality and consistency of the client experience.
• Identify and resolve issues
  • Surface problems before they become larger.
  • Engage in necessary conflict calmly and professionally.
  • Identify the real cause of an issue instead of treating symptoms.
  • Resolve problems quickly and follow through until the issue is closed.
  • Communicate concerns clearly to the owner and team.
  • Take responsibility for results rather than blaming circumstances or other people.

Responsibilities

• Lead the daily operation of the studio.
• Keep team priorities, responsibilities, and standards clear.
• Monitor revenue, client count, lead activity, conversion, retention, and team performance.
• Hold regular team meetings, check-ins, and accountability conversations.
• Support hiring, onboarding, training, and development of team members.
• Address underperformance with clear expectations and follow-up.
• Maintain a strong client experience from first contact through ongoing training.
• Respond to client concerns with care, professionalism, and sound judgment.
• Make sure prospects and clients receive timely follow-up.
• Coordinate marketing and lead-generation activities.
• Support referral and testimonial activity.
• Maintain accurate and useful scorecards.
• Build and improve simple operating systems.
• Keep the studio environment clean, organized, welcoming, and professional.
• Work closely with the owner to keep business priorities aligned.
• Recommend improvements based on observed problems, client feedback, and performance data.
• Step into frontline responsibilities when needed while still maintaining leadership focus.

Skills and Competencies

• Flexibility and adaptability: Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change.
• Enthusiasm: Exhibits passion and excitement about fitness, wellness, and the work. Brings a constructive, can-do attitude to the team.
• Work ethic: Possesses a strong willingness to work hard and follow through until the job is done. Has a track record of dependable effort and professionalism.
• High standards: Expects strong personal and team performance. Protects quality without becoming rigid or perfectionistic.
• Openness to criticism and ideas: Solicits feedback and responds calmly to criticism, correction, or negative feedback.
• Communication: Speaks and writes clearly and articulately without being verbose. Maintains this standard in meetings, emails, client conversations, and team communication.
• Teamwork: Builds collaborative working relationships with peers, team members, and the owner.
• Persuasion: Can influence others to pursue an appropriate course of action without relying on pressure, manipulation, or intimidation.
• Leadership and accountability: Sets expectations, follows up, gives direct feedback, and addresses missed commitments.
• Operational follow-through: Turns plans into completed actions. Tracks details without losing sight of the larger business goals.
• Problem-solving: Identifies issues, asks good questions, makes sound decisions, and follows through to resolution.

Core Values

• Relationships First: We believe trust and meaningful relationships are the foundation of lasting results.
• Excellence Through Expertise: We are committed to continuous learning, evidence-based coaching, and professional development.
• Accountability Creates Results: Consistent guidance and accountability help clients achieve goals they never thought possible.
• Lead with Care: We encourage, challenge, and support clients from a place of respect and genuine commitment to their success.
• Community Matters: We cultivate an environment where clients and team members experience belonging, encouragement, and shared success.
• Innovation with Purpose: We embrace technology and innovation that strengthen coaching, improve efficiency, and enhance—not replace—human relationships.

Qualifications

• Experience leading a team in a fitness, wellness, hospitality, service, or client-focused business.
• Experience managing performance expectations and accountability.
• Experience with business scorecards, key performance indicators, or operating targets.
• Experience supporting marketing, lead generation, sales, or client conversion.
• Strong written and verbal communication skills.
• Confidence handling client concerns and team conflict.
• Ability to organize priorities and follow through consistently.
• Comfort using scheduling, client-management, reporting, and communication software. Strong technology skills.
• Genuine interest in health, fitness, and helping adults live healthier lives.
• Fitness-studio management experience is helpful, but leadership maturity, operational discipline, and values alignment are more important than having held the exact title before.

Schedule

This is a 25-30-hour-per-week in-person leadership role. The Studio Manager should expect a schedule that reflects the operating needs of a personal-training studio. This may include some early mornings, evenings, or occasional weekend coverage. The final weekly schedule will be discussed during the hiring process.

Pay

The base salary range is $58,000–$65,000 per year. The role is also eligible for a performance bonus tied to revenue growth, achievement of agreed business and scorecard targets, team performance, and percentage of team members consistently meeting agreed expectations. The final compensation package will depend on experience, leadership capability, and demonstrated fit for the role.

What Success Looks Like in This Role

• Creates clarity for the team.
• Follows through on commitments.
• Uses numbers to guide action.
• Protects the client experience.
• Addresses problems rather than avoiding them.
• Leads with care without lowering standards.
• Builds strong relationships without becoming overly casual.
• Helps the team perform at a higher level.
• Keeps the studio organized and operating consistently.
• Supports sustainable revenue growth.
• Models Connection, Caring, and Excellence in daily behavior.