Student Recruitment & Field Marketing Specialist

Territory Management & Field Recruitment

Manage a defined recruitment territory to increase awareness of health sciences programs and drive inquiries, applications, and enrollments.

Conduct school visits, career fairs, community outreach events, and information sessions to promote the college's academic offerings.

Build and maintain relationships with high school counselors, healthcare organizations, community partners, and academic advisors in the region.

Travel in-state (primarily Southeastern VA) as needed to support territory recruitment initiatives.

Maintains regular contact and relationships with high school guidance counselors, GHSA, and CTE Advisory Committee members.

Field Marketing & Event Execution

Organize and facilitate monthly recruiting events (information sessions, presentations, or field outreach), tailoring efforts to local audiences and market needs.

Implement field marketing campaigns aligned with institutional enrollment goals, including brand awareness strategies for health programs.

Serve as an on-site brand ambassador during events, ensuring consistent messaging about program quality, admissions processes, and career outcomes.

Student Advising & Recruitment Support

Provide prospective students and families with accurate information about admissions, financial aid, program options, prerequisites, and career paths.

Conduct group presentations and one-on-one advising sessions to support the decision-making process for students pursuing health science fields.

Follow up systematically with prospective students through email, phone, text, and social media.

Marketing Collaboration & Content Support

Support development of field-ready marketing materials, such as brochures, flyers, and presentations, consistent with digital content.

Collaborate with Digital Marketing Specialist and health system marketing team to utilize social media and digital platforms to expand reach, enhance visibility of programs, and engage prospective student pipelines.

Assist in maintaining up-to-date recruitment webpages and content relevant to health sciences programs.

Recruitment Strategy & Reporting

Participate in annual planning for recruitment efforts and territory strategy using institution-generated data and analytics.

Generate prospective student reports, assess recruitment trends, and identify growth opportunities in target regions.

Stay informed on best practices and emerging trends in admissions, outreach, and field-based marketing.

Qualifications

• Bachelor's Degree, Marketing, Communications, Public Relations, Higher Education, or a Health-related field (Required)
• Masters Degree, Marketing, Communications, Public Relations (Preferred)
• 2 years Recruiting (College/University) (Required)
• 2 years Website maintenance/design (Preferred)
• 1 year Graphic design or computer aided design experience (Preferred)

Skills And Abilities

• At least 1–2 years of experience in student recruitment, outreach, field marketing, sales, or related roles.
• Strong verbal and written communication skills, with the ability to present to diverse audiences.
• Ability to travel (Southeastern VA) regularly and work evenings/weekends as needed.
• Strong interpersonal skills and the ability to build relationships with external partners.
• Self-motivated, energetic, and able to manage independent territory-based work.
• Excellent organizational and event-coordination abilities.
• Comfort using social media and communication tools for recruitment engagement.

Preferred Qualifications

• Experience working in health sciences recruitment or healthcare-related education.
• Experience in outside sales, B2B engagement, or community-based recruitment roles.
• Proficiency with CRM systems (e.g., Slate), lead tracking tools, and digital outreach platforms.