Student Marketing Analyst Specialist

What You’ll Do

• Data collection and analysis: Collect and analyze marketing data from various sources, including website analytics, search engine optimization, social media, communications, paid media, and CRM systems.
• Performance measurement: Track and measure the effectiveness of marketing campaigns and digital environments, including ROI, conversion rates, and other key performance indicators (KPIs).
• Reporting and insights: Develop comprehensive reports and presentations that summarize marketing performance, highlight key trends, and provide actionable recommendations to improve effectiveness of campaigns and digital environments.
• Campaign optimization: Collaborate with marketing team members to optimize marketing campaigns based on data-driven insights.
• A/B testing analysis: Evaluate A/B tests to measure effectiveness of different marketing strategies and tactics.
• Data visualization: Create visually appealing dashboards and reports to communicate complex data insights to stakeholders.

What You'll Need

• Familiarity with quantitative analysis
• Familiarity with qualitative analysis
• Strong problem-solving skills and ability to learn new concepts and technologies quickly
• Familiar with concepts related to website performance, search engine optimization, and communications
• Strong leadership, communication, and collaboration skills
• Passion for innovation and commitment to continuous learning

Relevant Qualifications

• Currently pursuing a degree (Bachelor’s, Master’s, or Graduate) in marketing analytics or related program at ASU.
• Minimum of 1+ years in marketing analytics
• Completed relevant coursework in areas such as website analytics, search engine marketing and optimization, strategic communications, or related disciplines
• Certified in Google Analytics
• Demonstrate experience in data analytics

Preferred Skills And Abilities

• Google Analytics
• Google Tag Manager
• Google Search Console
• Optimizely
• Salesforce Marketing Cloud

Benefits

• $30 bi-weekly cell phone reimbursement
• Hands-on experience in a professional environment
• Opportunity to network with ASUEP leaders and other ASU students
• Access to LinkedIn Learning and their 8,000+ courses
• Professional skills workshops

About ASU Enterprise Partners

ASU Enterprise Partners is a nonprofit organization whose mission is to provide an ecosystem of services to create solutions and generate resources to extend Arizona State University’s reach and advance its charter. ASU Enterprise Partners supports ASU and several affiliates, including the ASU Foundation for a New American University, ASU Outreach Hub, ASURE, NEWSWELL, Skysong Innovations and University Realty. ASU Enterprise Partners is home to several Centers of Excellence whose purpose is to provide professional services to its affiliates. The Centers of Excellence include Finance, General Counsel, Investments, Public Relations and Strategic Communications, Human Resources, Facilities and Operations, Data Analytics and Insights Planning, Budgeting and Strategy, and Technology and Solutions.

At ASU Enterprise Partners We serve ASU and one another with integrity, trust and compassion We engage step up, own it, collaborate We innovate. continuously, fearlessly, make decisions and take risks