Marketing Analyst

About the role

The Marketing Analyst is a key member of the marketing team at Headspace, responsible for driving growth through data-driven insights and proactive analytics.

Responsibilities

• Build and extend marketing metrics and reporting to enable partners to self-serve and trust the numbers.
• Design measurement approaches for campaigns, ensuring alignment with KPIs and success criteria.
• Own a process connecting campaign activity to downstream business signals, providing near-real-time reporting.
• Run experiments and apply causal inference techniques to understand the impact of marketing efforts.
• Analyze acquisition and paid media performance, guiding budget allocation and strategy.
• Support lifecycle and retention analytics, focusing on conversion, engagement, churn, and reactivation.

Requirements

• 4+ years of experience in marketing, growth, or product analytics.
• Strong skills in Tableau and SQL, with hands-on experience in a product analytics platform.
• Marketing metrics literacy, including open and click rates, conversion funnels, CAC/CPA, LTV, and attribution concepts.
• Experience with A/B testing, power analysis, incrementality, and holdout designs.
• Ability to translate analysis into clear, actionable recommendations for non-technical partners.
• Care and rigor when handling sensitive member and health-related data.

Preferred Skills

• Mobile attribution experience (SKAN / SKAdNetwork).
• Experience with Braze or a comparable CRM / lifecycle marketing platform.
• Briefing-free understanding of lifecycle marketing and retention analytics.
• Background in subscription, consumer app, or digital health businesses.
• Experience with HDYHAU surveys and media mix modeling tools.

Qualifications

• Education: Bachelor's degree in a related field.
• Experience: Proven track record in data-driven decision-making.

Benefits

Base salary range: $100,800 - $140,000 + equity + benefits.

Comprehensive benefits package includes: base salary, stock awards, comprehensive healthcare coverage, wellness stipend, retirement savings match, lifetime Headspace membership, parental leave, and more.