Marketing Analyst

About the role

We are seeking a results-driven Marketing Campaign Specialist to support the planning, execution, and optimization of multi-channel marketing campaigns. You’ll play a key role in managing email marketing programs, marketing automation workflows, CRM campaign reporting, and paid search initiatives across Google Ads and Microsoft (Bing) Ads.

Key Responsibilities

• Develop, execute, and optimize integrated marketing campaigns across email, paid search, landing pages, and digital channels.
• Manage campaign calendars and coordinate campaign deployment to support business objectives and revenue targets.
• Partner with product marketing, sales, and content teams to create compelling campaign assets and messaging.
• Monitor campaign performance and recommend optimizations to improve conversion rates, ROI, and customer engagement.
• Create dynamic customer journeys, audience segmentation strategies, and automated nurture programs.
• Conduct A/B testing of subject lines, content, creative elements, and calls-to-action.
• Ensure email deliverability, compliance, and best practices.
• Utilize Salesforce CRM to manage leads, campaign tracking, dashboard/report creation, and attribution models.
• Manage and optimize Google Ads and Microsoft (Bing) Ads campaigns across Search, Display, Remarketing, and Performance Max channels.
• Analyze campaign data and translate insights into actionable recommendations.
• Regularly report on KPIs including leads, conversions, cost-per-lead, pipeline contribution, and revenue.

Requirements

• 3+ years of experience in digital marketing, campaign management, or demand generation.
• Hands-on experience with Pardot (Marketing Cloud Account Engagement) and Salesforce CRM.
• Experience managing email campaigns with SendGrid or similar platforms.
• Proven track record managing Google Ads and Microsoft Advertising (Bing Ads) campaigns.
• Strong understanding of lead generation, marketing automation, and customer acquisition strategies.
• Experience with Google Analytics 4 (GA4) and campaign reporting.
• Advanced proficiency with Microsoft Excel and data analysis.
• Excellent communication, project management, and organizational skills.

Preferred Qualifications

• Service Manager, Pardot Specialist, Google Ads, or Google Analytics certifications.
• Experience with SEO, landing page optimization, and conversion rate optimization (CRO).
• Experience in B2B environments, professional services, software, or financial services.
• Familiarity with Power BI, Looker Studio, or other business intelligence tools.