Student Assistant, Media and Content Creation

Job Overview

Join our dynamic team at Cal Alumni Association—UC Berkeley (CAA) as a Student Assistant, where you'll contribute to social media content creation and management. This role is perfect for students passionate about digital media/marketing and looking to gain hands-on experience in a vibrant educational setting. This position reports to the Senior Director, Marketing and Communications, with a dotted line to the Content Marketing Associate.

Responsibilities

• Develop and execute social media campaigns across platforms such as Facebook, LinkedIn, and Instagram, creating compelling graphics, editing photos, and writing engaging copy.
• Source and adapt source-generated content for republication while monitoring relevant campus and media outlets for timely news.
• Manage the department's social media calendar, research and pitch content ideas, and maintain compliance with brand standards and social strategies.
• Analyze performance metrics to refine strategies and enhance engagement.
• Participate in team meetings and assist with various tasks as needed.

Skills and Qualifications

• Currently enrolled in a relevant undergraduate program (e.g., Media Studies, Content Design, Marketing, Photography).
• Strong connection to UC Berkeley's culture and history, with a keen interest in fostering community ties through creative content.
• Proficiency in digital design tools like Canva, and experience with social media storytelling and marketing.
• A strong understanding of social media platforms (Instagram, Facebook, Twitter, TikTok) and analytics tools.
• A creative thinker with excellent communication and organizational skills.
• Flexibility to cover occasional evening or weekend events and multitask effectively under tight deadlines.
• Ability to work both independently and as part of a team.
• Must be able to pass a background check.

Benefits

• Gain practical experience in a supportive and creative environment.
• Develop a professional portfolio of work.
• Flexible work hours to accommodate your academic schedule.
• Opportunity to work on significant projects that impact the community.

To Apply

Please submit your cover letter, resume, and up to two examples of social media content or campaigns you have created, to recruiting@alumni.berkeley.edu. Please note MEDIA AND CONTENT Student Assistant in the subject line. Resumes without cover letters will not be accepted. Please send your materials as an attachment in PDF format.

This position will remain open until filled, however, we encourage you to submit your materials for consideration by MONTH DATE, 2026. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.