Strategy & Operations, Monetization AI

Responsibilities

• Analyze key business and revenue drivers, identify business challenges, and uncover product and growth opportunities across the advertising business.
• Conduct external market research and internal business analysis, synthesizing findings into actionable insights and executive‑level recommendations.
• Assess how AI is transforming the advertising value chain and identify product and revenue opportunities across areas such as Sales, Commerce, and Ad Creative.
• Track emerging AI and industry trends and translate their implications into strategic updates for leadership.
• Develop materials for key product decisions, company planning, business reviews, and other leadership discussions.
• Partner with Product, Engineering, Sales, Operations, and Data Science teams to drive high‑priority strategic initiatives.

Qualifications

Minimum Qualifications

• 5+ years of experience in management consulting, investment banking, tech corporate strategy, or a related field.
• Strong analytical, problem‑solving, and market analysis skills.
• Ability to structure ambiguous problems, communicate clear recommendations, and manage multiple projects.
• Strong cross‑functional collaboration and executive communication skills.

Preferred Qualifications

• MBA preferred.
• Experience or strong interest in AI, digital advertising, e‑commerce, or social media monetization.
• Comfortable working in a fast‑paced environment with cross‑functional stakeholders.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people authentically express themselves, discover and connect. Our global, diverse teams make that possible. Together we create value for our communities, inspire creativity and bring joy. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We embrace challenges, iterate constantly, and maintain an “Always Day 1” mindset, achieving meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate diverse voices and strive to reflect the many communities we reach.

Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

Compensation

The base salary range for this position in the selected city is $108,000 – $208,800 annually. Compensation may vary outside of this range depending on a candidate’s qualifications, skills, competencies, experience, and location. Base pay is one part of the total package, which may also include discretionary bonuses, incentives, and restricted stock units.

Benefits include day‑one access to medical, dental, and vision insurance; a 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays per year; 10 paid sick days per year; and 17 days of paid personal time (prorated upon hire with increasing accruals by tenure). Benefits may vary depending on employment nature and country location.

For candidates in Los Angeles County (unincorporated), qualified applicants with arrest or conviction records will be considered in accordance with federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Certain job duties—such as unsupervised client contact, handling confidential information, and exercising sound judgment—may be impacted by criminal history.