Strategy & Operations Manager, Monetization AI

About the role

The Global Monetization Product & Technology (GMPT) team is the product and engineering engine behind TikTok's advertising business. We build the full stack of TikTok's monetization products. The Monetization Strategy & Operations team serves as the central strategy team for the Head of Monetization and supports global product leaders across GMPT. We provide research and strategic insights to inform product decisions, track emerging AI trends, and support company planning, business reviews, and executive-level communications. A key focus of the team is Monetization AI strategy, understanding how AI is transforming the advertising value chain and identifying product and revenue opportunities across areas such as AI × Sales, AI × Commerce, and AI × Ad Creative.

Responsibilities

• Analyze key business and revenue drivers, identify business challenges, and uncover product and growth opportunities across the advertising business.
• Conduct external market research and internal business analysis, synthesizing findings into actionable insights and executive-level recommendations.
• Assess how AI is transforming the advertising value chain and identify product and revenue opportunities across areas such as Sales, Commerce, and Ad Creative.
• Track emerging AI and industry trends and translate their implications into strategic updates for leadership.
• Develop materials for key product decisions, company planning, business reviews, and other leadership discussions.
• Partner with Product, Engineering, Sales, Operations, and Data Science teams to drive high-priority strategic initiatives.

Qualifications

• 5+ years of experience in management consulting, investment banking, tech corporate strategy, or a related field.
• Strong analytical, problem-solving, market analysis skills.
• Ability to structure ambiguous problems, communicate clear recommendations, and manage multiple projects.
• Strong cross-functional collaboration and executive communication skills.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

Job Information

[For Pay Transparency] Compensation Description (Annually) The base salary range for this position in the selected city is $108000 - $220400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).