Strategy Director, Connections

About the role

As a Strategy Director, Connections, you are a conceptual and strategic thinker responsible for identifying and creating creative opportunities across a brand’s end-to-end presence and experience that extend beyond advertising alone. You will work with peers across Strategy, Business and Creative as a leader within a well-oiled team.

Responsibilities

• Craft and lead exceptional Connections strategies that are idea-led and crafted with a deep understanding of audiences.
• Design each project to live in optimal spaces across a brand’s ecosystem.
• Serve as a social expert: craft social strategies and briefs, inspiring creative work for planned moments, content series and campaign extensions.
• Stay current on the latest platforms, units and trends, and translate that expertise into trusted guidance.
• Guide, inspire and shape creative by translating audience and platform insights into inspiration for creatives and helping design the work for social traction and earned media.
• Build strong client rapport and relationships; drive IAT partnership and collaboration.
• Act as the go-to point of contact for media agency partners.
• Make sound media recommendations and challenge placements that don’t serve the idea and client business objectives.
• Define and build audience segmentations, shared mindsets and translate them into buying audiences within media contexts; comfortable with GWI and translating data into audience personas.
• Participate in the hiring and management of the strategy team.
• Provide timely feedback and orchestrate details while understanding big-picture strategic needs.

Preferred Qualifications

• 8+ years of experience in strategy, media or connections planning.
• Ability to work autonomously and demonstrate an understanding of how and where Connections can add value.
• Track record of exceptional connections strategy outputs across audience segmentations, consumer journeys, social playbooks, influencer playbooks and briefs, ecosystems, briefs, frameworks and go-to-market plans.
• Ability to own and lead internal and external workshops and brainstorms.
• Mid-level and senior client-facing agency experience with prior exposure managing across robust client organizations.
• Ability to build strong relationships across agency leads and create growth opportunities for Connections.
• Ability to harness influence to sell-in and defend work, pushing creative work to be its very best.
• Excellent interpersonal, organizational, and written communication skills; ability to write clear POVs, client-ready communication, and presentations.
• Advertising, marketing, media and creative enthusiast with a passion for social, pop culture and data.
• Literate in digital analytics (macro trends and website based), social listening, social publishing (Sprinklr, Hootsuite, etc.), consumer databases (GWI, YouGov, etc.).
• Knowledge of marketing channels and media mixes; prior experience in media planning a plus.

Who We Are

TBWA is The Disruption® Company, a global agency collective of 10,000+ creative minds operating in over 80 countries. Named one of the World's Most Innovative Companies by Fast Company four years in a row, and Adweek's 2022 and 2021 Global Agency of the Year, we are a disruptive brand experience company that uses creativity to help businesses acquire a greater share of the future. TBWA\Chiat\Day develops strategies, advertising and brand experiences for some of the world's most iconic brands, with offices in New York, Los Angeles and Nashville.

TBWA\Chiat\Day Values

• Good enough is not enough. Grab an oar.
• Be more human.
• Play like a pirate.
• Doing the brave thing is about courage.

TBWA\Chiat\Day Attitudes

• Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change.
• Collaboration: Self-confidence without a big ego; work with all types of people.
• Integrity: What we say is what we do; it is honesty and respect in our dealings with people.
• Resourcefulness: To find ways to do whatever we have to do for our clients, and our people.

Given the nature of our Strategy team and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to New York City, in the near future (first 60 days of employment).

Pay

The annual salary range for this role is $160,000–$170,000 and may vary depending on the candidate’s geographic location and experience.

Benefits

• Health, vision and dental insurance.
• 401(k) and stock purchase plan.
• Vacation, sick and personal days.
• Eligibility (approximately thirty days after commencement) for disability, life, travel insurance plans and programs, and retirement plans subject to the terms and conditions of such benefit plans.
• Relocation costs, if applicable.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.