Strategy and Ops - Digital Growth

About the role

We're looking for a Digital Growth Marketing Manager to own and scale Realm's marketing engine across content, SEO, PR, and digital growth. This is a hands-on, highly analytical role for someone who can combine creativity with operational excellence.

Responsibilities

• Develop content strategies that educate homeowners while supporting acquisition and SEO goals.
• Plan and oversee production of articles, videos, social content, photography, email campaigns, webinars, and other marketing assets.
• Coordinate content collection from customers, contractors, advisors, and internal teams.
• Maintain a consistent publishing cadence across multiple channels.
• Own Realm's SEO strategy in partnership with external agencies.
• Analyze Google Search Console, GA4, AI search trends, and keyword opportunities to prioritize new content.
• Partner with Product and Engineering to improve technical SEO, indexing, structured data, Core Web Vitals, and site architecture.
• Identify opportunities to increase rankings, traffic, engagement, and conversion.
• Monitor AI search visibility and develop strategies for emerging search platforms and large language models.
• Manage agencies & external partners.
• Serve as the primary owner of multiple marketing agencies simultaneously.
• Set clear goals, deliverables, timelines, and success metrics.
• Hold agency partners accountable for quality, deadlines, and measurable performance.
• Cook up initiatives remain aligned.
• Evaluate new vendors and determine where specialized expertise can accelerate growth.
• Drive public relations & brand awareness.
• Develop stories that position Realm as an industry thought leader.
• Coordinate press releases, media outreach, and award submissions.
• Build relationships with journalists, editors, podcasts, newsletters, influencers, and industry publications.
• Track earned media performance, backlinks, domain authority, and brand mentions.
• Identify opportunities for executives to contribute thought leadership and commentary.
• Build an AI-Enabled Marketing Organization.
• Continuously evaluate and implement AI tools that improve marketing productivity and quality.
• Develop workflows that use AI for research, content ideation, editing, SEO optimization, creative production, reporting, and campaign management.
• Stay current on emerging AI capabilities and recommend where they can create competitive advantages.
• Help establish AI best practices across the marketing function.
• Measure what matters.
• Analyze acquisition channels, attribution, organic traffic, conversion funnels, engagement metrics, and ROI.
• Identify trends quickly and recommend actions based on data.
• Run experiments to improve marketing performance.
• Present clear performance updates and recommendations to leadership.

Requirements

• 5–10+ years of experience in growth marketing, digital marketing, content marketing, or marketing operations.
• Experience in housing, residential construction, real estate, home services, proptech, or adjacent consumer industries.
• Strong understanding of SEO & AEO strategy, technical SEO fundamentals, and content-driven organic growth.
• Experience managing multiple external agencies and cross-functional vendors simultaneously.
• Demonstrated ability to build and execute integrated marketing campaigns.
• Excellent analytical skills with experience using Google Analytics, Google Search Console, Looker, or similar reporting platforms.
• Excellent written communication and storytelling ability.
• Experience managing content calendars and coordinating creative production.
• Ability to prioritize multiple initiatives in a fast-moving startup environment.
• Experience with generative AI platforms including ChatGPT, Claude, Gemini, Midjourney, Runway, Veo, Perplexity, and other emerging AI marketing tools.

Qualifications

• Nice to have: Experience earning national and regional press coverage.
• Nice to have: Experience with video production, photography, and content operations.
• Nice to have: Experience managing social media strategy and community engagement.
• Nice to have: Familiarity with marketing automation platforms, CRM systems, and lifecycle marketing.
• Nice to have: Experience managing freelancers, agencies, and creative partners.
• Nice to have: Knowledge of homeowner behavior, renovation trends, architecture, design, or residential construction.
• Nice to have: Startup experience with rapidly evolving priorities.