Digital Growth Strategist

About the role

Rogue Credit Union is a member-owned, not-for-profit financial cooperative headquartered in the Rogue Valley located in beautiful southern Oregon. Providing services to our members in select Oregon, Idaho and California counties. We strive to make an impact in the communities we serve by living, giving, and supporting local. Our mission is to provide exceptional member experiences that build mutually beneficial relationships to create the most loyal members in the nation. Here at Rogue, we believe in having a culture of happy team members who feel supported, have the chance to grow their careers, and LOVE where they work! The Digital Growth Strategist drives organic audience growth, engagement, website traffic, and member acquisition through social media, SEO, and other digital growth strategies. Working closely with internal teams, external agencies, and stakeholders, this role strengthens brand visibility and supports long-term organizational growth through data-driven marketing initiatives. The position analyzes performance, identifies growth opportunities, provides ROI-focused insights, develops key performance metrics, and delivers actionable reporting to guide digital investments and technology recommendations. The role also ensures compliance with privacy and information security requirements while partnering across the Marketing Department to achieve business objectives and support Rogue Credit Union's vision of having the most loyal members in the nation.

Responsibilities

• Serves as Rogue Credit Union's internal SEO subject matter expert and owner of organic acquisition strategy (35%). Develops and executes strategies to improve search visibility, organic traffic, keyword rankings, local search performance, and overall digital discoverability. Partners with internal stakeholders and external agency partners to identify opportunities that increase qualified traffic, member engagement, and business growth through organic channels.
• Leads Rogue Credit Union's organic social media strategy and execution across all applicable social platforms (25%). Develops channel-specific strategies, content calendars, audience growth initiatives, community engagement efforts, and performance optimization plans that support brand awareness, member engagement, and organizational objectives. Monitors platform performance and leverages data-driven insights to continuously improve content effectiveness and audience growth.
• Develops reporting frameworks, dashboards, and performance insights that connect organic marketing activities to business outcomes (20%). Analyzes website traffic, search performance, social media engagement, audience behavior, and conversion trends to identify opportunities that improve visibility, engagement, and acquisition performance. Provides data-driven recommendations and strategic insights that inform optimization priorities, investment decisions, and digital growth initiatives. Accesses and handles confidential member information and PII only as necessary for approved reporting, targeting, or analysis activities.
• Develops and maintains organic growth roadmaps that align SEO, social media, audience growth, and acquisition priorities with organizational objectives (15%). Collaborates cross-departmentally and with external agency partners to execute initiatives that support business goals. Provides strategic recommendations to leadership regarding growth opportunities, emerging digital trends, agency support, technology needs, and investment priorities. Maintains awareness of emerging digital marketing technologies, AI-enabled marketing tools, social platform innovations, SEO trends