Manager, Digital Strategy and Growth

Lifecycle & CRM (HubSpot)

Own and optimize lifecycle marketing across email and CRM (HubSpot), with a focus on conversion and pipeline impact.
Build and scale lead nurturing flows that move prospects efficiently from inbound → qualified lead → sales.
Develop segmentation, scoring, and automation strategies grounded in data and performance insights.

Paid Media, SEO & Performance

Oversee paid acquisition across channels (search, paid social, retargeting)
Lead all SEO efforts to establish Osmo as a top-ranked result on Google organic search and within AI platforms
Manage external media agency, holding them accountable to clear KPIs, performance targets, and continuous optimization
Run structured testing across creative, targeting, and channels to improve CAC and conversion rates

Website & Conversion Optimization (Webflow)

Own website performance and optimization (Webflow required)
Build and iterate on landing pages with a strong focus on conversion rate optimization (CRO)
Continuously analyze user behavior and performance data to improve funnel efficiency

Organic Social & Content

Oversee Osmo's social presence across platforms
Develop a consumer-centric, DTC-inspired content and social strategy tailored to a B2B audience (indie brands, founders, creators)
Support content creation and distribution across owned channels, including Substack

Growth & Analytics

Own full-funnel reporting — from traffic → leads → qualified pipeline → closed-won revenue
Identify opportunities to improve CAC, conversion rates, and pipeline velocity
Build dashboards and reporting frameworks that clearly tie marketing efforts to business outcomes