Strategist, Social Media Content & Community Management

About the role

This is a hybrid role requiring a minimum of 2 days per week in-office. The Strategist, Social Media Content & Community Management is a hands-on social specialist who owns the day-to-day voice, content calendar, and community of assigned client brands. This person is a seasoned community manager with a sharp eye for cultural and platform trends, and a content planner who can juggle multiple brand priorities, talent partnerships, and workstreams at once. They partner closely with Creative to turn trends and client goals into native, platform-right content and retain and build on client feedback to sharpen future work.

Responsibilities

• Community Management & Trend Identification
  • Owns the day-to-day voice and community of assigned brands, staying attuned to culture and social platforms
  • Personally manages 1:1 community moderation, response, and opportunistic social listening across assigned brand profiles
  • Quickly identifies emerging social and cultural trends (e.g., meme culture, clipping) and assesses fit for the brand's voice and audience
  • Creates native content in partnership with Creative's direction, translating trends into platform-authentic content rather than simply relabeling trends with a product or logo
  • Leads day-to-day QA, publishing, and trafficking for organic and paid social
• Content Calendar Development & Management
  • Builds and manages content calendars balancing multiple brand priorities, talent partnerships, and workstreams
  • Partners with a roster of UGC Creators, reviewing asset submissions, providing feedback, and publishing on brand-owned channels
  • Publishes real-time content from events by monitoring brand tags, mentions, and collaboration requests
  • Publishes content provided by on-the-ground Creators at priority and tentpole campaign events
  • Develops always-on organic social content calendars across Meta, TikTok, Pinterest, X, and YouTube
  • Collaborates with paid teams on briefings, asset production and selection, and trafficking
  • Balances competing priorities (brand campaigns, talent partnerships, always-on content, and reactive/trend-based content) within a single calendar
  • Provides creative direction on content types and formats, grounded in platform best practices
  • Partners with Account and Creative teams to align the calendar with client business goals and key moments
• Research, Insights & Client Knowledge Retention
  • Turns research and client feedback into insights that compound over time rather than starting from scratch each round
  • Conducts social listening and platform research to inform content and community strategy
  • Retains and organizes detailed client feedback and creative preferences to sharpen future ideation and assets
  • Synthesizes performance data and client input into actionable insights for future content
• Creative Partnership
  • Writes clear, compelling creative briefs rooted in trend and platform insight
  • Partners closely with Creative throughout asset development to ensure content remains on-brief, native to the platform, and true to the brand voice
• Communication & Storytelling
  • Communicates in a polished, articulate manner internally and externally, including with clients
  • Explains content and community strategy clearly, setting expectations and responding to questions or concerns
  • Builds strong relationships through responsiveness and open dialogue with Account, Creative, and client teams
• Measurement & Optimization
  • Partners with Account teams to deliver quarterly social reports, campaign recaps, ad hoc metrics requests, and other client presentation materials
  • Synthesizes performance results and learnings into insights that inform future content and community strategy
• Business Acumen
  • Completes timesheets accurately and in a timely manner
  • Understands scoping and budgeting basics for assigned projects
  • Proactively flags workload or allocation issues to leadership

Requirements

• Minimum 3 years of experience in social media strategy, content, or community management, with required agency experience personally managing brand social media profiles (not solely overseeing or reporting on social — hands-on ownership of posting, community response, and day-to-day account management)
• Demonstrated experience building and maintaining social content calendars across multiple platforms (TikTok, Meta, Pinterest, YouTube, X) for more than one brand priority, talent partnership, or workstream simultaneously
• A track record of spotting and translating cultural and social trends (e.g., meme culture, clipping) into brand-right content, rather than replicating a trend with a product or logo bolted on
• Highly detail-oriented, with the ability to retain and apply client feedback, brand guidelines, and creative preferences across projects over time
• Strong working knowledge of platform best practices, native content formats, and community moderation standards
• Excellent written and verbal communication skills; comfortable presenting content recommendations internally and to clients

Note: Candidates will be asked to complete a sample content calendar exercise as part of the interview process that balances multiple brand priorities and demonstrates creative direction on content types and platform best practices.

Skills

• Respecting What's Right: Makes ethical choices and treats others with respect by embracing diversity of backgrounds and thought
• Entrepreneurial Enthusiasm: Takes initiative and leads from wherever they are, delivering irreplaceable value
• Committed to Curiosity: Open-minded and learns from all sources; experiments and creates meaning in uncertainty
• Pride In Partnership: Uses empathy to build trusting relationships and ensure effective communication; open to others' ideas and viewpoints
• Inspired Innovation: Imaginative with big dreams and goals; invents and iterates to shape hearts, minds, and culture for the better

Pay

$70,000 / year