Social Media Strategist and Content Manager
About the role
Outreach Education serves a growing network of public charter schools and private Christian schools across Northeast Florida and Upstate South Carolina. With seven campuses, more than 4,300 students, and over 425 staff members, our mission is to provide exceptional educational opportunities while fostering strong school communities, meaningful family engagement, and mission-driven leadership. We are seeking a rare blend of a creative storyteller and a data-driven growth marketer to serve as our Social Media Strategist and Content Manager.
Essential Duties And Responsibilities
Develop and execute a comprehensive social media strategy that supports enrollment, retention, recruitment, and brand awareness goals.
Maintain distinct brand voices for public charter schools (community-focused, tuition-free choice) and private Christian schools (mission-driven, values-based).
Build and manage an integrated editorial calendar aligned with admissions priorities, enrollment campaigns, school events, academic milestones, celebrations, fundraising initiatives, and recruitment efforts.
Establish and maintain social media guidelines, brand standards, and contributor resources to ensure consistency across all campuses.
Stay current on social media trends, platform updates, short-form video best practices, and parent-focused digital marketing strategies.
Transform daily campus experiences into compelling digital stories that showcase student achievement, school culture, and mission impact.
Create high-performing Reels, TikToks, Stories, and static content designed to increase family engagement, tour registrations, and enrollment applications.
Write clear, persuasive, and conversion-focused organic social media copy tailored to distinct audiences across public charter and private Christian school networks.
Partner with Human Resources and school leadership teams to showcase staff culture, professional development opportunities, mission impact, and employee success stories.
Support educator recruitment efforts through strategic storytelling and employer branding initiatives.
Monitor comments, messages, tags, and online reviews across all platforms. Engage with families, staff, prospective employees, and community members in a professional and timely manner. Escalate sensitive concerns appropriately to protect organizational reputation and ensure effective communication.
Track, analyze, and interpret native platform metrics using Meta Business Suite, TikTok Analytics, Google Analytics, and website traffic reporting tools.
Conduct ongoing testing of content formats, messaging strategies, creative hooks, video styles, posting schedules, and copy variations. Use data to identify and replicate content that generates the highest number of inquiries, tours, and applications.
Provide regular reports and strategic recommendations to executive leadership. Translate analytics into actionable insights that improve enrollment marketing performance.
Coordinate and provide social media coverage for school events, student showcases, celebrations, open houses, enrollment events, graduations, and other key initiatives.
Qualifications
Minimum of three (3) years of social media management experience, preferably in education, nonprofit organizations, mission-driven institutions, or multilocation brands.
Demonstrated success in content strategy, copywriting, brand storytelling, short-form video creation, and community engagement.
Proven ability to use analytics and performance data to drive measurable business, enrollment, recruitment, or lead-generation outcomes.
Strong understanding of enrollment marketing funnels, customer journeys, and conversion-focused digital marketing strategies.
Ability to balance a faith-based voice for Christian school audiences while maintaining an inclusive and community-centered tone for public charter school audiences.
Excellent project management, organizational, communication, and collaboration skills.
Ability to manage multiple stakeholders, competing priorities, and fast-paced deadlines.
Strong attention to detail and commitment to brand consistency.
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Business, or a related field preferred.
Equivalent professional experience may be considered in lieu of a degree.
Expert-level comfort with creative production tools (Canva, CapCut, Adobe Creative Suite) and social data platforms (Meta Business Suite Analytics, Google Analytics, digital tracking/UTM building).
Experience creating mobile-first content for Instagram, Facebook, TikTok, and emerging platforms.
Strong writing, editing, and proofreading skills with the ability to adapt messaging based on audience, school type, and campaign objectives.
Photography, videography, and content capture experience preferred.
Experience collaborating with admissions, enrollment, human resources, paid media teams, or school leadership strongly preferred.
Working Environment
This position is based at Outreach Education headquarters in Jacksonville, Florida and requires regular travel to campuses and events throughout Northeast Florida and occasional travel to South Carolina campuses as needed. The role involves ongoing collaboration with marketing, admissions, human resources, and school leadership teams and may occasionally require evening or weekend event coverage.
Physical Requirements
Regularly required to sit, stand, walk, talk, and hear. Frequently required to operate a computer, camera, smartphone, and other office or media equipment. Occasionally required to lift and/or move up to 15 pounds. Must be able to move throughout school campuses and event spaces for content capture and event coverage.
Work Schedule
Monday through Friday 8-hour shift
Benefits
Medical Insurance
Dental Insurance
Vision Insurance
401(k) with Employer Match
Life and Disability Insurance
Paid Time Off (PTO)
Equal Employment Opportunity Statement
Outreach Education is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable law.