Content & Social Media Strategist

Duties and Responsibilities

• Develop and own HydraPak's social media and digital content strategy, aligning channel plans and editorial priorities with broader business objectives, product launches, seasonal campaigns, retail initiatives, and brand partnerships.
• Work with a broader marketing team to create annual and quarterly content strategies, defining audience segments, channel objectives, messaging pillars, and key performance indicators.
• Identify emerging trends, consumer insights, and opportunities within running, cycling, outdoor, and sustainability communities to inform content and campaign development.
• Build integrated campaign plans that connect social, email, web, events, athletes, influencers, and retail activations into cohesive brand experiences.
• Establish content frameworks and storytelling pillars that reinforce HydraPak's leadership in performance hydration, innovation, and sustainable racing.
• Develop channel-specific growth strategies for Instagram, TikTok, YouTube, LinkedIn, Strava, Reddit, and emerging platforms, ensuring content is optimized for both audience engagement and business impact.
• Partner with Product Marketing, Ecommerce, Sales, Partnerships, and Creative teams to align content strategies with commercial priorities and product go-to-market plans.
• Utilize analytics, social listening, customer insights, and performance data to continuously optimize channel strategies, content investment, and audience engagement.
• Make strategic recommendations regarding content mix, paid amplification, creator partnerships, and resource allocation to maximize brand growth and marketing efficiency.

Content Production

• Work with Art Director and Digital Designer to capture and produce content in the form of: Short-form video (Instagram Reels, TikTok, YouTube Shorts), Behind-the-scenes event content, Athlete and ambassador storytelling, and educational product demonstrations and how-to content.
• Develop written content including blogs, landing pages, and email copy.
• Attend races, trade shows, athlete activations, and brand events to create real-time content and develop post-event storytelling assets.
• Edit basic photo and video assets using tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms.

Content Performance & Optimization

• Measure content performance and engagement metrics and continuously optimize content strategy based on audience insights.
• Utilize social listening and trend analysis to identify emerging content opportunities and platform-specific best practices.
• Develop and test new content formats, storytelling approaches, and platform features to increase reach and engagement.

Education & Experience

• 4 year degree from an accredited college or university
• 4+ years brand or agency experience, love of outdoors required
• Demonstrated experience with social media platforms including: LinkedIn, Instagram, TikTok, YouTube, Strava, Reddit
• Understanding of social media metrics; ability to interpret the results and take action to increase the effectiveness of social media campaigns
• Familiarity with social listening and reporting software
• Knowledge of key digital marketing tools: Shopify, Sprout Social, Klaviyo
• Experience with Facebook Ads Manager, setting up and managing paid social campaigns
• Proven experience in writing and/or directing effective content for web/social, ads, and/or collateral
• Ability to work autonomously, practice good judgment, effective decision making and time management skills
• Experience developing and executing multi-channel content and social strategies that support brand and business objectives
• Demonstrated ability to translate consumer insights and data into actionable content strategies and campaign recommendations
• Experience creating integrated marketing campaigns that span social, email, web, events, partnerships, and influencer programs
• Strong understanding of content marketing, audience development, customer journey mapping, and brand storytelling
• Ability to balance long-term brand building with short-term performance objectives and channel growth

Salary & Benefits

This is a full-time position based in our Longmont, CO office Monday-Thursday with Fridays remote eligible. The typical work hours for this job are between 8am-5pm, Monday through Friday. Pay range for this position is $60,000-80,000 annually with up to 5% bonus potential. HydraPak offers up to 120 hours of Paid Time Off in the first year of service, 11 paid holidays, a range of insurance benefits starting the first of the month following a 30-day waiting period, and a 401(k) plan with company match after 90 days.