Strategic Sales Director - (US & Canada)

Key Responsibilities

• Develop and execute account-based growth strategies across North America.
• Identify, qualify, and pursue high-value opportunities across transit, government, utility, municipal, airport, port, and commercial fleet sectors.
• Build and maintain a robust pipeline of strategic opportunities aligned with company growth objectives.
• Establish relationships with executive sponsors, operational leaders, fleet managers, infrastructure teams, procurement stakeholders, and strategic partners.
• Generate opportunities through direct outreach, industry engagement, referrals, partnerships, and market presence.
• Manage complex multi-stakeholder sales cycles with professionalism and persistence.
• Consistently advance opportunities and maintain forecast accuracy.
• Act as the executive relationship owner for key strategic accounts.
• Maintain senior stakeholder relationships following contract execution.
• Identify opportunities for expansion across software, advisory, planning, charging, operations, and managed service offerings.
• Partner closely with Customer Success, Advisory, Product, and Delivery teams to ensure customer outcomes are achieved.
• Support reference development, case studies, and long-term customer advocacy.

Industry Leadership & Market Development

• Represent BetterFleet at industry conferences, events, working groups, and customer forums.
• Maintain deep understanding of industry trends, policy developments, funding programs, procurement frameworks, and emerging market opportunities.
• Develop relationships across the fleet electrification ecosystem, including operators, agencies, utilities, OEMs, consultants, and infrastructure providers.
• Strengthen BetterFleet's market presence and reputation across North America.

Must Have

• 7+ years of experience in strategic enterprise sales, business development, or account leadership roles.
• Demonstrated success closing multi-stakeholder opportunities with contract values ranging from six figures to multi-million-dollar engagements.
• Deep experience within fleet electrification, zero-emission transportation, charging infrastructure, energy, utilities, transit, mobility, or adjacent sectors.
• Established industry relationships across one or more of BetterFleet's target markets.

Nice to Have

• Strong understanding of public sector procurement processes, tenders, RFPs, framework agreements, and government purchasing cycles.
• Existing relationships with transit agencies, municipalities, utilities, airports, ports, or large commercial fleet operators.
• Excellent communication, presentation, and relationship-building capabilities.
• Experience selling software, SaaS, advisory services, managed services, or technology-enabled solutions.
• Experience working in high-growth or venture-backed technology companies.
• Familiarity with HubSpot or similar CRM platforms.