Strategic Planner

About the role

You will be responsible for meeting with clients and leading detailed discussions to understand their marketing objectives and the type of digital or advertising campaign they want to accomplish. You will conduct extensive market research using primary and secondary data, analyze consumer behavior to generate insights, and recommend the best strategies to develop a communication plan. As a key role, the Strategic Planner drives the strategic direction of each campaign, ensuring the creative work aligns with the brand and is strategically focused. You will manage accounts across multiple industries, including Automobile, Banking, FMCG, Entertainment, Real Estate, and Mass Media.

Responsibilities

• Understand client business goals and marketing objectives.
• Run quantitative and qualitative research groups; use market research data to monitor cultural and social trends and their impact on consumers’ attitudes, behaviors, and perceptions.
• Craft briefs including target market analysis, personas, customer journeys, actionable consumer insights, and key messaging recommendations to establish a winning strategy plan.
• Create business solution strategies, branding communication strategies, and IMC (Integrated Marketing Communications) strategies, then present them to clients for approval.
• Present the strategy plan to internal teams (Creative, Media, Tech) with a clearly defined brief.
• Lead internal meetings to ensure the entire campaign aligns with the strategy plan.
• Work closely with the Strategic Planning Manager and Business Consulting Director to drive impactful strategic development and prioritize workload.

Requirements

• Bachelor’s or Master’s Degree in Business Administration, Marketing, or Mass Communication.
• At least 1 year of experience in Strategic Planning, Business Consulting, Marketing Communication, Branding Communication, or a related field.
• Thai nationality, aged 22–27 years old.
• Fluent in speaking, reading, and writing English.
• Excellent research and analytical thinking skills.