Strategic Marketing Operations Technology Manager

Key Responsibilities

• Own the full lifecycle of the marketing technology stack, including selection, implementation, integration, optimization, and retirement of tools.
• Develop and maintain a marketing technology strategy and multi-year roadmap aligned to marketing and company priorities.
• Evaluate new tools and capabilities, building business cases and recommendations for leadership.
• Balance tool consolidation vs. innovation to reduce complexity while increasing capability.
• Create and maintain clear documentation System architecture diagrams, SOPs, and admin guides, Integration and data flow documentation.
• Lead technical implementation and configuration of marketing tools, including integrations across CRM, data platforms, and analytics systems.
• Partner with IT, Business Operations, and Legal to manage data flows, system dependencies, permissions, and governance.
• Troubleshoot technical issues, coordinate upgrades, migrations, and new feature rollouts.
• Define and own metrics and dashboards to monitor Tool adoption and active usage, Feature utilization, Data quality and system performance, and Operational efficiency/ROI.
• Define benchmarks and success criteria for each tool and identify under-performing or redundant technology.
• Partner with enablement teams to support onboarding, training, and best practices for marketing users.

Minimum Requirements

• 6+ years of experience in Marketing Operations, Marketing Technology, or Revenue Operations.
• Proven experience owning and managing a complex marketing technology stack.
• Hands-on experience with technical implementations, integrations, and system configuration.
• Strong analytical skills with experience defining metrics and evaluating tool performance and ROI.
• Excellent documentation and communication skills.
• Ability to manage multiple initiatives and stakeholders in a fast-paced environment.
• Advance experience with Marketo, 6sense, LeanData, PowerBI, Salesforce.
• Familiarity with integration tools, APIs, and workflow automation.