Marketing Technology & Operations Manager

About the role

The Marketing Technology & Operations Manager at InnovAge is responsible for executing the systems, tracking, and processes that power marketing performance, ensuring campaigns are measurable, scalable, and aligned to business outcomes. This role manages marketing technology and tracking across digital, telephony, and CRM platforms, supporting data integrity, enabling analytics, and driving clear visibility into performance to optimize enrollment growth and marketing investment.

Responsibilities

• Implement and execute the end-to-end marketing technology stack, including marketing automation, CRM integrations, analytics platforms, and telephony systems
• Maintain, improve and scale data architecture supporting campaign tracking, source attribution, and reporting accuracy
• Ensure system integration across digital, telephony, CRM, and reporting platforms to enable consistent data flow and visibility
• Work with agency partners to ensure media data integrity
• Identify and implement improvements in system connectivity, automation, and scalability
• Own the marketing tracking framework, including UTMs, call tracking, and tagging to maintain attribution models across digital, offline, and call-driven channels to measure marketing effectiveness
• Analyze campaign performance, conversion pathways, and user behavior using tools such as Google Analytics and BI platforms
• Develop reporting dashboards providing visibility into campaign performance, attribution, and lead sources
• Ensure data accuracy, governance, and consistency across all reporting outputs
• Interpret the data to make recommendations to support marketing optimization and strategic decision-making
• Lead governance and lifecycle management of marketing assets, including creation, maintenance, version control, and archival processes
• Maintain compliance with regulatory requirements, including CMS and HPMS submission tracking and documentation
• Maintain standards for asset organization, usage, and compliance, including imagery and documentation requirements
• Create trackable QR codes and phone numbers to support sales team and marketing initiatives

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 5–8+ years of experience in marketing operations, marketing technology, or analytics-focused roles
• Strong experience with marketing attribution, campaign tracking, and web analytics (e.g., Google Analytics, HubSpot)
• Experience managing marketing automation platforms and campaign execution workflows (e.g., HubSpot)
• Experience working with CRM systems (e.g., Salesforce, Microsoft Dynamics) and reporting tools such as Power BI
• Proficiency with Microsoft tools and ecosystem (e.g., Excel, Power BI, Dynamics, Teams)
• Experience with call tracking platforms, IVR systems, and telephony infrastructure
• Strong analytical skills with ability to translate complex data into actionable insights
• Experience working cross-functionally with Sales, RevOps, IT, and Finance

Benefits

• Medical/dental/vision insurance
• Short and long-term disability
• Life insurance and AD&D
• Supplemental life insurance
• Flexible spending accounts
• 401(k) savings
• Paid time off
• Company-paid holidays

Additional Information

InnovAge is dedicated to empowering seniors to live independently, allowing them to age in their own homes and communities safely. InnovAge offers an alternative to nursing homes through its Program of All-inclusive Care for the Elderly (PACE), which provides enrolled seniors with customized healthcare and social support at PACE Adult Day Health Centers. These centers are staffed by medical professionals who are committed to creating personalized care plans for each participant.

Compensation

Salaries are determined by various factors such as qualifications, experience, and location, and do not include potential bonuses or benefits. Our extensive benefits package includes medical, dental, vision, 401(k) plan with company match, short and long-term disability, life insurance, supplemental life insurance, ADD, flexible spending account, paid time off and company paid holidays.