Marketing Technology Manager

Accountabilities

• Marketing Technology: Platform Stewardship
• Marketing Data Governance & Quality
• Marketing Performance Optimization

Qualifications

• Bachelor's degree in marketing, marketing operations, business administration, digital marketing, or communications
• Minimum of 5 years of experience in marketing platforms, including automation tools and CRM systems
• Experience applying AI tools to Marketing operations or Martech work – content development, data analysis, automation, and/or workflow efficiency
• Strong understanding of analytics, data reporting, and performance tracking across Martech solutions
• Experience developing and executing successful marketing messaging strategies that drive business growth via Marketing Automation systems

Preferred Qualifications

• Experience managing personalization technologies
• Financial industry experience preferred, but not required
• Certification from/in a marketing automation system or CRM system
• Google Tag Manager experience
• Google Analytics experience
• Experience managing personalization technologies
• Data visualization tool (e.g., Power BI, Tableau) experience
• CRM and Marketing Automation platform experience (e.g., Marketo, Salesforce Marketing Cloud, Creatio, Hubspot)

Purpose

The Marketing Technology Manager oversees the design, optimization, integration, and management of our digital marketing technology ecosystem. This individual acts as a trusted advisor and consultant to multiple teams throughout the organization to help them leverage technology in order to streamline operations and focus on growth. They bring strategic vision and hands-on leadership to our Marketing Technology discipline, turning customer needs into solutions that are integrated, scalable, and adopted cross-functionally.

Comprehensive Benefits

ESL offers a competitive benefits package which focuses on providing a work-life balance for all employees. Our benefits include robust options such as our wellness program, family assistance plan, 401k with match, paid volunteer time, and Learning & Development training among many others.

Pay and Incentive Plan

Starting Salary: $114,000
Pay Range: $100,921 - $127,228
In addition to competitive pay and benefits, we offer an annual performance-based incentive that rewards eligible employees for their contributions to our success.