Strategic Marketing Manager - Commercial

About the role

The Strategic Marketing Manager - Commercial will play a critical role in developing and translating category strategy into actionable plans and initiatives. They will work closely with key stakeholders to ensure Pentair's Commercial portfolio is positioned clearly, competitively, and credibly across priority customer markets.

Responsibilities

• Develop and maintain category growth outcomes and customer segment intelligence, TAM/SAM assessment, market definition, customer segment insights, competitive analysis, and Voice of Customer (VOC) synthesis to inform category strategy and go-to-market priorities.
• Translate market and customer insight into prioritized actionable customer segment plans, supporting category strategy with clearly defined customer segment priorities, use cases, and growth opportunities.
• Own customer segment-level value propositions, messaging, and commercial claims, partnering closely with GM, Sales, Product Line Ownership, Engineering, and Legal to ensure positioning is differentiated, accurate, and defensible.
• Develop and translate strategy into execution and measurable impact by owning customer segment-level go-to-market plans, sales playbooks, and enablement aligned to category and commercial priorities.
• Lead commercially facing content strategy for assigned categories and customer segments, ensuring content supports priority use cases, buyer roles, and selling motions across direct and channel environments.
• Own customer segment-level industry event and trade show strategy and execution, including event selection, objectives, messaging focus, booth/content alignment, and post-event follow-through in partnership with Sales and Revenue Operations.
• Partner closely with Sales and Revenue Operations to develop, deploy, and optimize customer segment-specific sales plays, tools, and performance tracking.
• Identify and address gaps in positioning, messaging, packaging, pricing, or enablement that limit commercial effectiveness within priority customer segments.
• Support product and portfolio launch, coordinating cross-functionally to ensure customer-segment-specific readiness, adoption, and commercial impact through Phase 0 NPI involvement.
• Incorporate customer feedback, sales input, and performance insights (e.g., SFDC, win/loss, event outcomes) to continuously refine customer segment positioning, sales plays, and execution plans.
• Communicate clearly and effectively with cross-functional partners, translating insight and strategy into structured guidance, execution plans, and recommendations that support decision-making and field effectiveness.

Qualifications

• Bachelor’s degree in marketing, Business, Engineering, or related field; MBA or advanced degree preferred.
• 8-10 years of experience in B2B marketing, strategic marketing, product marketing, or category marketing, preferably in an industrial or manufacturing environment.
• Proven ability to develop market and segment insight and translate it into effective positioning, sales enablement, and GTM execution.
• Experience working cross-functionally with Sales, Product Line Ownership, Engineering, Legal, and Revenue Operations.
• Strong understanding of value proposition development, competitive positioning, and claims governance.
• Experience supporting or leading go-to-market execution, including sales plays, content, events, campaigns, and launches.
• Familiarity with multiple routes to market (direct sales, distribution, OEM, systems integrators) and the implications for GTM strategy.
• Strong analytical and problem-solving skills, with the ability to use data and market evidence to inform decisions.
• Strong communication skills, with the ability to translate complex information into clear, actionable outputs.
• Experience leveraging CRM and marketing technologies (e.g., SFDC); comfort working with data, dashboards, and insight tools.

Pay

The anticipated annualized base pay range for this full-time position working at Golden Valley, MN is from $82,300 - $152,800 per year. Actual compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, work location, and other relevant business or organizational needs.

Schedule

This position is full-time.