Jobs · Marketing · California

Strategic Marketing / Business Development V

Applied Materials · Santa Clara, CA · 3 mo ago
Marketing$154k–$212k/yrFull-time

Key Responsibilities

  • Assesses existing and potential markets of abstract scope.
  • Demonstrates comprehensive understanding of technical and business environments.
  • Participates in the development and articulation of strategies to meet business objectives.
  • Integrates abstract products into a coherent portfolio of products focused on a market.
  • Manages the portfolio like a “product” (business plan, positioning, buying process, market requirements and marketing plan).
  • Analyzes market data to identify trends/opportunities, develops strategic direction from market information and creates compelling market analysis presentations.
  • Drives the needs within targeted markets and analyzes the market segmentations.
  • Recommends which segment(s) to actively pursue.
  • Drives the growth process.
  • PARTNERS WITH MANAGEMENT TEAM AND OTHER MARKETING FUNCTIONS (E.G. PRODUCT MARKETING, PRODUCT MANAGEMENT, MARCOM) TO ENSURE THAT OVERALL MARKETING FUNCTION IS EFFECTIVELY MEETING THE ORGANIZATION’S STRATEGIC GOALS.
  • OVERSEES CREATION OF ABSTRACT PRODUCT STRATEGIES THAT INTEGRATES WELL WITH AMAT PRODUCTS.
  • SUPPORTS THE VISION AND KEY PHASES ON DELIVERABLES FOR ABSTRACT PRODUCTS.
  • RESPONSIBLE FOR PORTFOLIO OF PRODUCTS.

Functional Knowledge

  • Regarded as the technical expert in their particular field.
  • Demonstrates in-depth and/or breadth of expertise in own discipline and broad knowledge of other disciplines within the function.
  • Business Expertise: Anticipates business and regulatory issues; recommends product, process or service improvements.

Leadership

  • LEADS PROJECTS WITH NOTABLE RISK AND COMPLEXITY; DEVELOPS THE STRATEGY FOR PROJECT EXECUTION.

Problem Solving

  • SOLVES UNIQUE AND COMPLEX PROBLEMS WITH BROAD IMPACT ON THE BUSINESS; REQUIRES CONCEPTUAL AND INNOVATIVE THINKING TO DEVELOP SOLUTIONS.

Impact

  • IMPACTS THE DIRECTION AND RESOURCE ALLOCATION FOR PROGRAM, PROJECT OR SERVICES; WORKS WITHIN GENERAL FUNCTIONAL POLICIES AND INDUSTRY GUIDELINES.

Interpersonal Skills

  • COMMUNICATES COMPLEX IDEAS, ANTICIPATES POTENTIAL OBJECTIONS AND PERSUADES OTHERS, OFTEN AT SENIOR LEVELS, TO ADOPT A DIFFERENT POINT OF VIEW.

Salary

$154,000.00 - $212,000.00

Location

Santa Clara,CA

Time Type

Full time

Employee Type

Assignee / Regular

Travel

Yes, 20% of the Time

Relocation Eligible

Yes

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