Strategic Marketing / Business Development V
Applied Materials · Santa Clara, CA · 3 mo ago
Marketing$154k–$212k/yrFull-time
Key Responsibilities
- Assesses existing and potential markets of abstract scope.
- Demonstrates comprehensive understanding of technical and business environments.
- Participates in the development and articulation of strategies to meet business objectives.
- Integrates abstract products into a coherent portfolio of products focused on a market.
- Manages the portfolio like a “product” (business plan, positioning, buying process, market requirements and marketing plan).
- Analyzes market data to identify trends/opportunities, develops strategic direction from market information and creates compelling market analysis presentations.
- Drives the needs within targeted markets and analyzes the market segmentations.
- Recommends which segment(s) to actively pursue.
- Drives the growth process.
- PARTNERS WITH MANAGEMENT TEAM AND OTHER MARKETING FUNCTIONS (E.G. PRODUCT MARKETING, PRODUCT MANAGEMENT, MARCOM) TO ENSURE THAT OVERALL MARKETING FUNCTION IS EFFECTIVELY MEETING THE ORGANIZATION’S STRATEGIC GOALS.
- OVERSEES CREATION OF ABSTRACT PRODUCT STRATEGIES THAT INTEGRATES WELL WITH AMAT PRODUCTS.
- SUPPORTS THE VISION AND KEY PHASES ON DELIVERABLES FOR ABSTRACT PRODUCTS.
- RESPONSIBLE FOR PORTFOLIO OF PRODUCTS.
Functional Knowledge
- Regarded as the technical expert in their particular field.
- Demonstrates in-depth and/or breadth of expertise in own discipline and broad knowledge of other disciplines within the function.
- Business Expertise: Anticipates business and regulatory issues; recommends product, process or service improvements.
Leadership
- LEADS PROJECTS WITH NOTABLE RISK AND COMPLEXITY; DEVELOPS THE STRATEGY FOR PROJECT EXECUTION.
Problem Solving
- SOLVES UNIQUE AND COMPLEX PROBLEMS WITH BROAD IMPACT ON THE BUSINESS; REQUIRES CONCEPTUAL AND INNOVATIVE THINKING TO DEVELOP SOLUTIONS.
Impact
- IMPACTS THE DIRECTION AND RESOURCE ALLOCATION FOR PROGRAM, PROJECT OR SERVICES; WORKS WITHIN GENERAL FUNCTIONAL POLICIES AND INDUSTRY GUIDELINES.
Interpersonal Skills
- COMMUNICATES COMPLEX IDEAS, ANTICIPATES POTENTIAL OBJECTIONS AND PERSUADES OTHERS, OFTEN AT SENIOR LEVELS, TO ADOPT A DIFFERENT POINT OF VIEW.
Salary
$154,000.00 - $212,000.00
Location
Santa Clara,CA
Time Type
Full time
Employee Type
Assignee / Regular
Travel
Yes, 20% of the Time
Relocation Eligible
Yes