Strategic Business Development

About the Role

Our product is proven and our AEs are closing. Now we're supercharging that pipeline: qualified enterprise buyers in first meetings every week, without fail. This requires full-time execution to turn our pipeline generation motion into a machine. As Edra’s first BDR, you will own the success of our outbound motion and work alongside our founding AEs to break into target customer accounts through phone, email, LinkedIn, and coordinated account plays. You will build the outbound system the whole team eventually runs.

Responsibilities

• Own outbound pipeline generation end to end: account research, list building, multi-channel outreach across phone, email, and LinkedIn, and follow-through to turn replies into booked, accepted meetings.
• Run coordinated break-in plays with AE partners on top target accounts, working named accounts with mapped personas and sequenced touches across channels.
• Work signal-based account lists: prioritize outreach by intent and timing, and feed insights back into account scoring.
• Test sales plays in new ICP segments: measure conversion, kill non-performing tactics, and report back with data.
• Write the outbound playbook (and integrate it into the Edra platform): messaging, sequences, talk tracks, objection handling for future BD hires.
• Own your number: meetings booked and pipe-accepted meetings initially, then opportunities and sourced revenue as you ramp.

Requirements

• Proven outbound numbers: meetings booked, pipeline sourced, quota attainment (sourced by you, not inherited from inbound).
• Strong cold calling skills and willingness to make it a core motion.
• Ability to write researched, account-specific outreach that senior buyers respond to.
• Experience prospecting into enterprise: multi-stakeholder accounts, long cycles, and hard-to-reach personas.
• Self-starter mindset: operates without SDR ops, enablement, or an existing playbook.
• AI-native workflow: uses AI for research, list building, and personalization while distinguishing between hand-written and AI-generated messages.
• Resilience in handling rejection and sustaining outbound volume.

Qualifications

Don't check every box? We'd still love to hear from you. We value exceptional people with unique skills and backgrounds.

Bonus Points

• Experience prospecting into IT, CX, or service operations leaders, or familiarity with the ServiceNow ecosystem.
• Experience with modern outbound tools (Clay, Apollo, lemlist or similar) and building signals/triggers.
• Previous role as first/only BDR in a small company, helping define the role.
• Track record of creative plays that booked real meetings, with clear explanations of what worked and why.

Benefits

• Competitive base salary & meaningful equity.
• Top-tier health, dental, & vision plans: 100% premium coverage in the US (with One Medical membership) and private coverage in the UK.
• Flexible paid time off.
• Lunch provided in office most days, plus snacks & drinks.
• Stipend for workspace setup.

Schedule

We work together in person five days a week from our offices in the West Village (New York) and Holborn (London).

Compensation Range: $85K - $100K