STRATEGIC MARKET ANALYST
Freeman Health System · Joplin, MO · 2 wk ago
MarketingFull-time
Responsibilities
- Support enterprise strategy development related to program growth, service line expansion, and market positioning.
- Provide analytical support for the strategic integration of acquired hospitals, physician groups, and ancillary services.
- Evaluate alignment of acquired assets with Freeman’s clinical, operational, and financial strategy.
- Support development of post-acquisition growth plans, including service line rationalization, access expansion, and network optimization.
- Partner with physician leadership and recruitment teams to assess service line growth opportunities tied to provider recruitment and retention.
- Perform market demand, utilization, and access analyses across priority service lines.
- Conduct geospatial market assessments using ArcGIS, including drive-time, leakage, referral, and network coverage analyses.
- Conduct competitive, demographic, and population health analyses to inform growth and access strategies.
- Utilize industry-standard strategic planning tools (e.g., SG2, Arc GIS, Tableau, Excel Power Query, Power BI) to support market sizing, demand forecasting, and long-range growth planning.
- Build multi-year cash flow projections and scenario-based financial models (expected, best-case, worst-case).
- Agregate initiative-level models into enterprise portfolio views to assess EBITDA impact, capital requirements, and integration timing.
- Partner with Finance to align models with budgeting, capital planning, and long-range financial planning processes.
- Develop executive dashboards and analytics using Tableau and/or Power BI to support strategic decision-making.
- Track and report on strategic plan initiatives, acquisition integration milestones, and EPMO portfolios.
- Build repeatable, scalable analytical tools using advanced Excel and Power Query to improve consistency, transparency, and efficiency.
- Prepare concise, board-ready materials and executive presentations related to strategy, growth initiatives, and integration efforts.
- Translate complex analytical findings into clear, actionable insights for senior leadership.
- Serve as a trusted analytical partner to Strategy, Finance, physician leadership, and operational teams.
Requirements
- Bachelor’s degree in Business, Finance, Economics, Analytics, Public Health, or a related field (Master’s preferred).
- Five (5) or more years of experience in healthcare analytics, strategy, finance, consulting, or system growth initiatives.
- Advanced proficiency in Excel, including financial modeling and scenario analysis.
- Experience with business intelligence platforms (Tableau and/or Power BI).
- Working knowledge of geospatial analytics tools (ArcGIS).
- Experience with data transformation tools such as Excel Power Query.
- Strong written and verbal communication skills with experience supporting executive-level decision-making.