Strategic Growth Manager

About the role

The Strategic Growth Professional is responsible for strategic growth, access & physician relationships focused on increasing utilization, retaining & growing volume for selected service lines / programs in alignment with Trinity Health (TH) & Regional Health Ministry (RHM) strategic plans. Note: "patients" refers to patients, clients, residents, participants, customers, members.

Essential Functions

• Our Trinity Health Culture: Knows, understands, incorporates & demonstrates our Trinity Health Mission, Values, Vision, Actions & Promise in behaviors, practices & decisions.
• Work Focus: Conduct strategic outreach to targeted providers with the goal of increasing utilization of Trinity Health services. Research, collect, analyze & synthesize information / data to support growth initiatives, projects, strategies & leadership decision making. Identify opportunities & collaborate with operations, Medical Group & other key stakeholders to address barriers to access & growth. Build & deploy alignment strategies. Serve as the voice of the customer (VOC) for internal stakeholders, build relationships & foster collaborative work environments.
• Healthcare Market Intelligence: Understand market dynamics (e.g., demographics, payer strategies & referral patterns) related to Trinity Health entities & market competitors. Interpret & use data to identify growth opportunities & barriers at the system, RHM, service line & programmatic levels.
• Physician / Provider Relationship Management: Deploy consultative engagement strategies & build trust-based, solutions-oriented relationships with employed & independent physicians, relevant providers & office staff. Understand the drivers of physician behavior (e.g., referral management & site of care selection) & how to influence & position Trinity Health / associated facilities to enhance alignment & facilitate growth through removing barriers & developing strategies to optimize opportunities. Navigate complex relationships & care delivery systems. Act as an advocate & voice of the physician as customer.
• Business Development Acumen: Identify & pursue service line, programmatic, ambulatory & geographic growth opportunities. In collaboration with finance, operations & other key stakeholders, assess feasibility & develop business cases to support decision-making.
• Customer Service Orientation: Embrace both physicians & relevant internal stakeholders as customers. Commit to deliver timely, responsive & high-quality service. Operate as problem solver & reliably follow through on commitments & communication.
• Process Focus: As part of the Strategy, Growth & Development Team, assess opportunities for business growth. Utilize multiple system applications to perform analysis, create reports & develop materials. Incorporate knowledge of Trinity Health policies, practices & processes to ensure quality, confidentiality & safety are prioritized.
• Data-Driven Decision Making: Utilize external & internal data sources to support growth strategies & targeted outreach. Consume, analyze & communicate data insights from data sources (e.g., Together Care, financial reports & claims data). Translate data into strategies & tactics. Evaluate performance of initiatives using Key Performance Indicators (KPIs) including, but not limited to, volume growth, referral capture & market share.
• Cross-Functional Collaboration: Work across relevant departments (e.g., operations, marketing, finance & the medical group) to align strategy & execution. Work within defined organization structures to prioritize & advance strategic growth & access initiatives. Navigate internal policies while maintaining momentum.
• Communication & Influence: Convey strategy to executive, clinical & operational stakeholders. Tailor messaging for diverse audiences & influence without formal authority.
• Change Management & Deployment: Lead / support change management efforts to support strategic growth & access initiatives. Understand provider & staff adoption challenges & collaborate with relevant stakeholders to develop strategies to proactively & creatively overcome those challenges. Implement, track & iterate on initiatives in an intentional manner to drive results.
• Values-Based Leadership & Stewardship: Demonstrate ethical decision-making & commitment to equity in growth initiatives. Demonstrate stewardship of community & company resources.
• Maintains a Working Knowledge of applicable federal, state & local laws / regulations, Trinity Health Integrity & Compliance Program & Code of Conduct, as well as other policies, procedures & guidelines in order to ensure adherence in a manner that reflects honest, ethical & professional behavior & safe work practices.

Functional Role Overview

Purpose: Strategic Growth Teams exist to protect & grow volume for selected service lines & programs that are aligned with the Trinity Health strategic plan. They build & maintain purposeful relationships with providers & relevant staff to promote Trinity Health services, address growth opportunities & facilitate barrier-free access.

Work Focus: Guided by Strategy, Growth & Development processes & policies. Maintain focused area of expertise for program & / or provide engagements or knowledge within niche areas of assignment / program. Act as a resource for others & may serve in intermittent expanded roles. Use tools & reports to support service line & programmatic growth through data gathering, tracking (e.g., Provider Relationship Management (PRM)) & presentation. Responsible for reporting, analysis, meeting coordination, material / data preparation & communications. (OP III)

Senior: Strategic level of focus & accountability for relationship-building, referral growth & collaborating with operations / service line leaders to design programs that address access, quality & service opportunities / gaps. Use market trends to shape physician engagement & program development strategies / tactics. Engage physicians in feedback loops, is integral to ongoing program development & refinement of care pathways to enhance access & facilitate service line & programmatic growth. Synthesizes data to shape service enhancements & access improvements. Propose access refinements to enhance provider / member access based upon insights from provider engagements / market intelligence. Collaborate with service line & operations leaders to build a referral-ready infrastructure. Influence service line decisions through field intelligence & provider partnership opportunities. Lead program implementation & physician onboarding. Advocate for a positive physician, member & colleague experience facilitating growth & access.

Qualifications

• Bachelor's degree from an accredited school in business, healthcare administration or related field.
• Five (5) years of healthcare sales experience.
• Valid driver's license where required by assignment.
• Ability to travel within the area of assignment (estimated 75% regionally / locally).

Additional Qualifications (Nice to Have)

• Clinical experience.
• Master's Business Administration (MBA) or Healthcare Administration (MHA) degree from an accredited school.

Physical & Mental Requirements & Working Conditions

Direct Healthcare Services / Indirect Healthcare / Support Services:

• Exposure to conditions which may be considered unpleasant to sight, touch, sound & / or smell. Occasional
• Exposure to fumes, odors, dusts, mists & gases, biohazards / hazards (mechanical, electrical, burns, chemicals, radiation, sharp objects, etc.). Occasional
• Exposure to or subject to noise, infectious waste, diseases & conditions. Occasional
• Exposure to interruptions, shifting priorities & stressful situations. Frequent
• Ability to follow tasks through to completion, understand & relate to complex ideas / concepts, remember multiple tasks & regimens over long periods of time & work on concurrent tasks / projects. Frequent
• Ability to read small print, hear sounds & voice / speech patterns, give / receive instructions & other verbal communications (in-person & / or over the phone / computer / device / equipment assigned) with some background noise. Frequent
• Perform manual dexterity activities & / or grasping / handling. Occasional
• Ability to climb, kneel, crouch & / or operate foot controls. Occasional
• Use a computer / other technology. Frequent
• Sit with the ability to vary / adjust physical position or activity. Frequent
• Maintain a safe working environment & use available personal protective equipment (PPE). Continuous
• Comply with applicable Code of Conduct, policies, procedures & guidelines. Continuous
• Ability to provide assistance in the event of an emergency. Occasional

Direct Healthcare Services

• Perform activities that require standing / walking with the ability to vary / adjust physical position or activity. Occasional
• Lift a maximum of 30 pounds unassisted. Occasional
• Use upper & lower extremities, engage in bending / stooping / reaching & pushing / pulling. Occasional
• Work indoors (subject to travel requirements) under temperature-controlled & well-lit conditions. Occasional
• Encounter worksites (e.g., patient homes) or travel to worksites that may have variable internal & external environmental conditions. Occasional
• Perform work that involves physical efforts (e.g., transporting, moving, positioning & / or ambulating patients). Occasional

Indirect Healthcare / Support Services

• Perform activities that require standing / walking with the ability to vary / adjust physical position or activity. Frequent
• Lift a maximum of 30 pounds unassisted. Occasional
• Experience of long periods of walking / standing / stooping / bending / pulling & / or pushing. Occasional
• Encounter a clinical / patient facing / hands on interactive work environment. Occasional
• Work indoors (subject to travel requirements) under temperature-controlled & well-lit conditions. Continuous
• Work outdoors with variable external environmental conditions. Occasional

Average Workday Activity: Occasional - O (1% - 33%), Frequent - F (34% - 66%), Continuous - C (67% - 100%)

Pay

$44.40-$66.60 per hour, based on experience and location.