Strategic Education Marketing Lead

About the role

Dermalogica is a leading skincare brand within the Unilever Prestige family. Our mission is to nurture skin health through innovative skincare products and education. We are expanding and seek a Strategic Education Marketing Lead to drive growth in our education programs.

Responsibilities

• Own the marketing strategy and execution for all education programs and workshops.
• Leverage data and insights to optimize performance and engagement.
• Develop segmented customer journeys for new, inactive, and active accounts.
• Create automated marketing workflows and nurture campaigns.
• Build strong relationships across Education Operations, District Education Managers, and Professional Marketing teams.
• Support workshop launches, promotional calendars, and enrollment initiatives.
• Conduct testing and optimization to improve campaign effectiveness and engagement.
• Track key metrics and analyze audience and course performance data.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• 2-5 years of marketing experience, preferably within education, beauty, aesthetics, wellness, or a related industry.
• Experience executing digital marketing campaigns across email, web, social media, and marketing automation platforms.
• Familiarity with CRM systems, Klaviyo, marketing automation tools, Wrike, Power BI, or similar platforms.
• Proficiency in Microsoft Office Suite.

Key Skills and Abilities

• Exceptional interpersonal and communication skills.
• Strong ownership mindset with accountability for results.
• Ability to work independently and build structure in a fast-paced environment.
• Data-driven decision making and analytical thinking.
• Marketing automation and customer journey development.
• Campaign testing, optimization, and performance measurement.
• Strong organizational and project management skills.
• Passion for aesthetics, education, and professional development.

Working Conditions

• Hybrid role based at Dermalogica's Corporate Headquarters in Carson, California.
• MUST LIVE LOCAL - Work arrangement: Hybrid – Onsite 3 days per week, remote up to 2 days per week.
• Ability to travel approximately 10% of the time, including occasional overnight and weekend travel.
• Ability to support occasional evening and weekend business needs.

What We Offer

• Competitive compensation.
• Medical, Dental, Vision Insurance.
• Paid Time Off.
• Monthly Product Allowances.
• Annual Fitness Reimbursement.
• 401(k) plus company matching.
• Life/Accident/Disability insurance.
• Wellness programs.
• Paid family leave.
• Domestic partner benefits.
• Education/training programs.
• Thrive in a hybrid work environment (3 days in office).

Why Join Us?

• A Legacy of Success: Dermalogica is the preferred choice of Skin Therapists worldwide.
• Entrepreneurial Spirit and Innovation: Encourages bringing best ideas to the table.
• Backed by Unilever: Access to cutting-edge capabilities and resources.