Strategic Account Manager - REMOTE or HYBRID

Position Summary

Ironmark is seeking a Strategic Account Manager to support franchisees and local operators participating in multi-location marketing programs. This role serves as the primary day-to-day contact for assigned locations, helping them understand available services, make informed marketing decisions, and get greater value from their investment.

Primary Responsibilities & Ownership

• Serve as the primary day-to-day contact for assigned franchisees, local operators, and participating locations.
• Lead recurring location meetings, performance conversations, onboarding sessions, and planning discussions.
• Translate each location’s business goals, market conditions, and budget into clear marketing priorities and next steps.
• Cook up integrated programs across paid media, SEO, social media, content, creative, web, analytics, print, and other services.
• Maintain a watchful eye on location satisfaction, engagement, program adoption, performance trends, and potential risks across the assigned portfolio.
• Proactively address concerns and lead difficult location-level conversations with clarity, professionalism, and sound judgment.
• Partner with channel specialists to interpret performance and present practical, business-focused recommendations.
• Identify opportunities to improve retention, increase service adoption, and expand location participation through relevant Ironmark services.

Key Areas of Focus

• Location Relationship Management & Strategic Guidance
• Multi-Location Program Management
• Digital Marketing Strategy & Performance
• Cross-Functional Coordination & Growth

Qualifications

• 4+ years of client-facing account management, strategy, or client services experience in a digital marketing agency.
• Direct experience supporting franchise or another multi-location business model.
• Experience managing a large portfolio of client relationships, workstreams, timelines, and stakeholders at the same time.
• Working knowledge of paid media, SEO, content, web, analytics, and performance reporting.
• Ability to interpret marketing data, identify meaningful trends, and communicate practical recommendations to local business owners.
• Strong written, verbal, presentation, and relationship-building skills, including the ability to navigate difficult client conversations professionally.

PREFERRED EXPERIENCE

• Working directly with franchisees, dealers, local operators, or individual locations within a larger brand system.
• Familiarity with CRM, project management, reporting, call tracking, and marketing automation tools.