Strategic Account Manager

Key Responsibilities

• Drive Revenue Growth: Develop and execute strategic digital marketing plans that achieve client objectives and contribute to overall team revenue targets.
• Strategic Consulting: Conduct in-depth needs assessments and develop customized media strategies aligned with client goals, target audience, and budget.
• Data Analysis & Optimization: Leverage data analytics to identify actionable insights, optimize campaign performance, and provide data-backed recommendations to clients.
• Continuously monitor KPIs and make data-driven adjustments to maximize ROI.
• Client Relationship Management: Build and maintain strong relationships with key client stakeholders, acting as a trusted advisor and strategic partner.
• Proactively identify opportunities to expand existing accounts and increase client lifetime value.
• Sales Collaboration: Partner with Account Executives (AEs) to co-present strategic proposals, provide technical expertise, and ensure a seamless sales process.
• Train and mentor AEs on digital product knowledge and best practices.
• Campaign Management: Oversee campaign execution, ensuring timely delivery of assets, accurate tracking, and consistent performance.
• Monitor campaign pacing and proactively address any potential issues.
• Reporting & Analysis: Prepare and present regular performance reports to clients, highlighting key metrics, insights, and recommendations.
• Operational Excellence: Manage order entry, oversee billing reconciliation, coordinate creative changes, pull reports, and handle digital task assignments efficiently.

Qualifications

• 2+ years of experience in digital marketing sales, with a proven track record of exceeding revenue targets.
• Deep understanding of digital marketing strategies, including SEO, SEM, social media marketing, display advertising, and programmatic buying.
• Strong analytical skills and the ability to translate data into actionable insights and recommendations.
• Excellent presentation, communication, and interpersonal skills.
• Ability to collaborate effectively with internal teams and build strong client relationships.
• Experience with Matrix and Wide Orbit software is a plus.
• Google Ads and/or other relevant certifications are a plus.

Benefits

Equal Opportunity Employer/Minorities/Women/Veterans/Disabled.