Stratège de Contenu Principal / Senior Content Strategist

About the role

As our next Senior Content Strategist, you will build and lead content strategy across a portfolio of clients with increased complexity and strategic demand– serving as an autonomous Content Strategy subject matter expert across a spectrum of mid- to large-scale projects. You will drive project implementation and lead advanced content strategy, working across disciplines to bring highly polished, innovative, and transformative digital solutions to life. Although you will not directly manage people, you will regularly drive team camaraderie, bringing empathy to create safe spaces for taking risks and healthy debate.

Responsibilities

• Develop content strategy and message architecture, editorial calendars, editorial/brand guidelines, content models, and publishing workflows that solve clients’ business and brand challenges.
• Shape and steward the processes, governance, and operational frameworks that translate content strategy into repeatable, scalable execution.
• Search engine optimization (SEO): Develop strategies that raise clients’ digital presence and discoverability within traditional search experiences.
• Generative Engine Optimization (GEO): Develop strategies that improve clients’ visibility, legibility, relevance, and discoverability within AI-powered search and large language model (LLM) experiences.
• Create and structure compelling content for websites, collateral, apps, and other digital experiences aligned to clients’ strategic imperatives and vision.
• Conduct content audits and gap analyses.
• Interview subject-matter experts to gather relevant background information.
• Facilitate client discussions, workshops, and presentations with clarity, credibility, and confidence—guiding stakeholders toward alignment, informed decisions, and actionable outcomes.
• Collaborate