Store Sales Manager #336 - Christiansburg, VA

At Academy Sports + Outdoors, our vision is to be the best sports and outdoors retailer in the country. We are a passionate, purpose-driven team committed to our customers and each other.

About the role

The Sales Manager leads the day-to-day performance of a high-volume retail store, focusing on operational excellence, customer satisfaction, and consistent business results. You will oversee both Hardlines and Softlines, setting clear priorities that drive sales, merchandising excellence, and operational consistency across all departments.

Responsibilities

• Provide overall leadership and operational execution of the entire store
• Lead Hardlines and Softlines Sales operations, including hiring, training, development, and performance management
• Deliver daily guidance to Team Leads and team members to ensure exceptional customer service
• Develop and execute weekly and monthly strategies related to sales, staffing, payroll, inventory, and scheduling
• Drive workforce productivity, efficiency, and continuous improvement initiatives
• Hold team members accountable to sales, safety, and security standards and regulatory requirements
• Maintain a visible, hands-on presence on the sales floor to support KPI performance
• Execute assignments delegated by the Store Director and support Playbook initiatives
• Participate in leadership store walks and implement improvement actions based on feedback
• Audit firearm sales in compliance with federal and state requirements, including ATF Form 4473 completion
• Support the full team member lifecycle including onboarding, coaching, and development
• Learn, understand, and enforce company policies, procedures, and safety standards
• Thrive in a fast-paced retail environment while adapting to shifting priorities

Requirements

• Bachelor’s degree in a related field preferred
• Minimum of 3 years of relevant leadership or management experience required
• Demonstrated success leading departments of up to 40 team members while driving operational excellence and achieving sales targets
• Strong customer service mindset with effective communication and problem-solving skills
• Business acumen with an understanding of sales performance, labor planning, and profitability
• Ability to interpret reports and use metrics to inform decisions and priorities
• Working knowledge of inventory systems, payroll processes, and Microsoft Office applications
• Sound judgment and decision-making skills in fast-paced, high-traffic environments
• Ability to complete required certifications, including Firearms Sales and Power Industrial Truck

Qualifications

• Team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed

Skills

• Customer Service
• Management
• Workforce Management
• Driving Results
• Operations

Benefits

Additional compensation includes the potential to earn performance-based annual and quarterly bonuses. Team members may qualify to enroll in a comprehensive benefits package, subject to terms and conditions of respective plans and employment eligibility. Team members are also eligible for a 20% Academy discount.

Pay

The targeted pay range is $57,000.00 - $80,500.00. The starting rate of pay may vary based on factors including, but not limited to, location, experience, certifications, and position offered.