Store Manager - prAna

About the Role

The Store Manager leads the team in creating an energetic, welcoming environment that reflects prAna’s spirit of movement, adventure, and mindful living. This role drives exceptional guest experiences, strong business results, and meaningful community connections. You’ll oversee all aspects of store operations—team leadership, recruiting, merchandising, scheduling, payroll, marketing, and financial performance—while using data and insight to guide smart decisions. As a brand ambassador, you’ll coach and inspire your team, elevate customer engagement, and cultivate a workplace that reflects prAna’s inclusive values.

Responsibilities

• Recruit, train, and develop a high-performing team while coaching ongoing growth and succession.
• Build an inclusive, engaged culture and ensure accurate performance, payroll, and documentation processes.
• Oversee daily operations, including inventory, merchandising, loss prevention, and financial procedures.
• Create and adjust schedules, ensuring productive staffing, accurate transactions, and operational compliance.
• Use sales data, customer feedback, and trends to guide decisions and support a seamless omnichannel experience.
• Drive brand presence through storytelling, marketing initiatives, visual merchandising, community partnerships, and leadership visits.

Requirements

• Bachelor’s or master’s degree, applicable certification, or equivalent experience, with 5–10 years of retail management experience (high-volume or specialty retail preferred).
• Proven experience leading teams or managing individual contributors, with strong leadership, communication, and coaching skills.
• Passion for customer service and sales, with enthusiasm for the prAna lifestyle and brand values.
• Strong problem-solving ability to address technical, operational, and organizational challenges that impact store performance.
• Digitally fluent, including proficiency with POS systems, retail technology, and common software tools.
• Highly organized, adaptable, and comfortable in a fast-paced retail environment.
• Flexible availability, including evenings, weekends, holidays, and short-notice coverage.

Job Conditions

• Frequently in an active environment requiring constant movement, including adjusting/moving items weighing up to 40 lbs.
• May use specialized equipment and have exposure to dust and noise.
• Occasional travel (approximately 5%) to prAna headquarters in Carlsbad, CA or other locations to support business needs.
• Availability to work a flexible retail schedule, which may change seasonally and in response to business trends.
• Reasonable accommodation may be made to ensure qualified individuals with disabilities can perform essential job functions.

Benefits

• Generous product discounts on prAna and Columbia Sportswear brands (Columbia, Mountain Hardwear, and SOREL).
• Store credit for purchasing product.
• Medical, dental, and vision coverage.
• Participation in 401(K) programs with company match.
• Eligibility to participate in the prAna Retail Quarterly Bonus Plan.
• Extensive wellness benefits and employee discounts.
• Free and confidential 24/7/365 counseling services (EAP+).
• Generous time off program.

Pay

Hiring range: $72,030 - $101,079. Pay decisions are determined by multiple factors, including market rates, candidate capabilities, skills, years of experience, and internal equity.