Store Manager

About the Role

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other. At Boot Barn, we work together to make a positive impact on the world around us, and by considering ourselves “Partners,” we foster a culture of encouragement and collective effort. Guided by the values of the West, Boot Barn celebrates heritage, welcomes all, and values each unique individual within our community. Our vision is to offer everyone a piece of the American spirit — one handshake at a time.

The Store Manager is a champion and model of Boot Barn’s Mission, Vision, and Values. This role drives business results by demonstrating exceptional leadership in customer service and sales goal attainment, building strong teams and a culture that encourages partner engagement and development, and setting the standard for operational excellence in all areas. The Store Manager partners with District & Regional Leadership, Human Resources, and the Store Support Center to achieve year-over-year growth, deliver a best-in-class customer experience, and ensure business profitability through optimized staffing, shrink reduction, and expense management.

Responsibilities

• Lead store partners to foster a service and selling culture, exceeding customer expectations and building long-standing relationships.
• Implement and uphold an environment of continuous learning, demonstrating expert-level product knowledge across all categories (western boots, work boots, denim, hats, and add-ons) and developing training plans for each partner to achieve full competency.
• Assess and communicate localized customer needs to the District Manager.
• Analyze and measure business trends to maximize sales and meet or exceed key metrics and sales goals.
• Review sales goals with partners, providing consistent and timely coaching, actionable feedback, and recognition of excellence.
• Lead by example, being present on the sales floor during peak business hours.
• Ensure adequate staffing to meet changing business needs while managing payroll expenses.
• Adapt to changing business needs and procedures, adjusting the store schedule as needed, determining payroll implications, implementing operational directives, training staff on new procedures and policies, and communicating with District, Region, and Store Support Center partners.
• Ensure appropriate merchandise stock levels, adjacencies, presentations, signing, and assortments adhere to all Company visual presentation guidelines, and train store partners on these standards.
• Lead and coach associates in building customer engagement through the Boot Barn Credit Card and B Rewarded Loyalty Programs, ensuring accountability for achieving individual and team goals.
• Partner with the District Manager to plan and execute successful experiential, volume-driving events, including outreach to the local community and market.
• Ensure the store leadership team understands and embraces their specific roles per the store’s leadership matrix.
• Complete all opening and closing procedures to company standards and comply with the company’s Time and Attendance policy and procedures.
• Demonstrate professionalism in communication, attitude, and teamwork with customers, team members, corporate partners, and vendors, while maintaining high standards for quality work, attendance, and appearance.
• Perform additional duties as assigned by the District Manager or Store Support Center partners.