Store Director

About the Role

We are seeking a Luxury Store Manager to lead a high-performing location in Fenton, a mixed-use development designed to elevate the retail experience. This role plays a pivotal part in shaping the client experience, building a high-performing team, and championing REEDS’ commitment to quality and service. The Raleigh-Durham area, ranked among the Top 10 Best Places to Live by U.S. News & World Report (2024–2025), offers unparalleled potential for both personal and professional growth.

The Store Manager is an inspiring and strategic leader responsible for overseeing all facets of the store's operation, from sales and team development to operational excellence and brand storytelling. This role ensures REEDS delivers an unmatched luxury retail experience while embodying our core values: Integrity, Performance Excellence, Stewardship, Professionalism, Entrepreneurial Spirit, Team Orientation, and Passion.

Responsibilities

• Client Experience & Sales Leadership
  • Cultivate deep, meaningful client relationships through a personalized and consultative sales approach.
  • Guide and support the team to exceed sales goals, category targets, and performance KPIs.
  • Actively participate in the selling ceremony and demonstrate best-in-class service standards.
  • Drive sales across bridal, fine jewelry, designer collections, and timepieces.
  • Leverage digital and in-store tools to enhance the omnichannel customer journey.
• Team Development & Talent Strategy
  • Hire, onboard, and retain high-performing talent.
  • Foster a culture of continuous learning, feedback, and professional development.
  • Motivate and empower associates through coaching, mentorship, and performance recognition.
  • Champion diversity, equity, and inclusion in every aspect of team building.
  • Set clear expectations aligned with REEDS’ strategic goals and values.
• Operational Excellence & Store Presentation
  • Ensure consistent execution of REEDS operational standards and policies.
  • Maintain inventory accuracy, merchandising standards, and back-of-house efficiency.
  • Lead store-level implementation of corporate directives, product launches, and marketing campaigns.
  • Ensure compliance with security procedures and loss prevention practices.
  • Serve as a brand ambassador, ensuring every detail of the store reflects the REEDS aesthetic and values.

Requirements

• Minimum 3 years of experience in retail management, preferably within luxury, specialty, or jewelry retail.
• Proven track record of driving sales results while delivering exceptional customer experiences.
• Strong leadership presence with the ability to inspire, guide, and develop a team.
• Proficient in POS systems, clienteling tools, Microsoft Office, and digital commerce platforms.
• Availability to work a flexible schedule including evenings, weekends, and holidays.
• High School Diploma or equivalent.
• Must be legally eligible to work in the U.S.
• Must be able to sit or stand for extended periods as required.

Preferred Qualifications

• Previous coursework or certification from the Gemological Institute of America (GIA).
• Passion for jewelry, watches, and gemology.

Benefits

• Comprehensive compensation program including health, dental, life, and long-term disability insurance.
• 401k retirement plan.
• Merchandise discounts.
• Career growth opportunities.
• Drug-free workplace.