Staff Technical Marketing Manager
Cognichip · Redwood City, CA · 1 wk ago
On-siteMarketingFull-time
Key Responsibilities
- Drive Strategic Messaging: Lead the definition and execution of technical marketing initiatives aligned with the company's vision.
- Conduct in-depth market research and competitive analysis to identify key differentiators and inform high-level positioning for our AI products.
- Create & Deliver Technical Content: Drive the creation of deep-dive technical assets, including white papers, blog posts, webinars, and demos.
- Translate complex AI features into clear narratives that demonstrate technical superiority and solve specific customer pain points in the semiconductor space.
- Cross-Functional Leadership: Work closely with product management, engineering, applied science, and sales teams to ensure messaging alignment.
- Act as a key point of contact and subject matter expert, influencing cross-functional teams to achieve go-to-market success.
- Establish & Analyze Marketing Metrics: Define and rigorously track key performance indicators (KPIs) to measure the reach and impact of technical marketing campaigns.
- Conduct data analysis to identify areas for improvement and communicate performance insights to the CPO and other stakeholders.
- Champion Technical Evangelism: Stay at the forefront of AI/ML advancements, proactively identifying opportunities to showcase Cognichip’s technical leadership.
- Represent the company at industry events, conferences, and within technical communities to build brand authority.
Required Qualifications
- Masters in Computer Science, Electrical Engineering, or a closely related field
- 8+ years of experience in Technical Marketing, Product Marketing, or Applications Engineering within the semiconductor or EDA space
- Strong Technical Acumen: A solid understanding of fundamental AI/ML concepts, algorithms, and the data science lifecycle. You must be able to "speak engineer" and understand the nuances of silicon design workflows.
- Proficiency in creating high-quality technical content and using data to measure the effectiveness of marketing funnels and engagement
- Prominent track record in go-to-market for cloud-based software or complex hardware-software systems
- Deep understanding of the semiconductor ecosystem, development methodologies, and design workflows
- A passion for storytelling and communication; ability to distill complex technical ideas into clear narratives for both technical and non-technical audiences
Preferred Qualifications
- PhD in Computer Science, Electrical Engineering, or a closely related field
- Experience in leading technical marketing initiatives for AI/ML products
- Experience in working with cross-functional teams in the semiconductor industry
- Experience in representing the company at industry events and conferences