Staff Product Marketing Manager, Consumer

About the role

Discord is where hundreds of millions of players and communities talk, play, and hang out. We build Discord for our users, and our consumer-facing product surfaces are how they experience it.

We're looking for a Staff Product Marketing Manager to own go-to-market across Discord's consumer portfolio: growth and discovery, core engagement and retention, AI-powered experiences, and platform-level shifts.

WHAT YOU'LL BE DOING

• Embed with product teams. Partner with product from early concept through launch: drive user and market research to shape what gets built, influence the roadmap, and carry initiatives all the way through.
• Own GTM end to end. Build positioning for each initiative and the portfolio narrative that ties it all together. Shape in-product experience (how we explain value, where users get context) alongside out-of-product channels, launching as one story, not two workstreams.
• Operate with rigor. Use data and strategic judgment to prioritize GTM investments across a wide portfolio. Pressure-test positioning and rollout plans — including risks and mitigations — and connect initiative results back to product and company goals.
• Elevate the craft. Model what excellent consumer product marketing looks like at Discord's scale: sharp positioning, launch plans built for multiple scenarios, and cross-functional collaboration that earns trust across Product, Comms, and Marketing.
• Drive cross-functional alignment. Coordinate across Product, Engineering, Design, Data, Comms, and Marketing on high-complexity consumer launches. Make the right thing happen because you know the user, understand what each team needs to care about, and know how to bring the right people together around the right decisions.

WHAT YOU SHOULD HAVE

• 6+ years of product marketing experience on consumer-facing products, with a track record of independently owning strategy and launches — not just executing someone else's playbook.
• You think at multiple altitudes at once: able to articulate product vision and write the tooltip copy.
• You're both a strategic storyteller and operator, able to connect high-level product vision to detailed GTM execution.
• You partner deeply with product teams: you drive user research, find ways to gain insight when the path is unclear, influence roadmap decisions, and carry initiatives from strategy through launch.
• Comfortable leading in ambiguous or evolving product spaces, including platform-level changes and first-of-their-kind experiences still being defined.
• You thrive running multiple high-priority threads, stay adaptable as priorities shift, and lead cross-functionally across Product, Engineering, Design, Data, Comms, and Marketing on high-complexity launches.
• Experience at a scaled consumer product company in social, community, gaming, or entertainment — somewhere the product had real users and real stakes.
• You use Discord personally or have a passion for gaming or community platforms.

BONUS POINTS

• Experience in growth programs (SEO, top-of-funnel, lifecycle marketing).
• Experience with trust-sensitive, privacy-adjacent, or phased consumer GTM.

COMPENSATION

The US base salary range for this full-time position is $204,000 to $255,000 + equity + benefits. Candidates must reside in or be willing to relocate to the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma counties). Relocation assistance may be available.

Discord is an equal opportunity employer committed to cultivating a culture of belonging. We welcome candidates of all backgrounds, identities, and experiences.