Staff Product Marketing Manager, Ads
What You'll Be Doing
- Develop and execute go-to-market launches for new Ad products, taking products from Alpha to GA
- Create and disseminate all internal and external collateral, including CommDocs, pitch materials, case studies, web assets and more
- Conduct market research, customer segmentation, competitive analysis to uncover advertiser pain points and product opportunities
- Lead activation initiatives, crafting differentiated messaging, value props, and GTM motions that resonate with new audiences and meet their unique needs
- Build and scale impactful sales enablement programs, training, collateral, objection handling, and tools, to empower the Sales team to confidently pitch and close deals in new categories.
- Define and track activation goals and KPIs across verticals, continuously refining strategies to improve GTM performance and ensure scalable, repeatable success.
- Partner with Business Marketing to establish Discord’s thought leadership and category presence in new industries, shaping the narratives we bring to market through events, content, and industry partnerships.
What you should have
- 10+ years of Product Marketing experience in the advertising or related industry
- Technical understanding of the ads ecosystem
- Deep experience bringing products to market from strategy and ideation through to testing and GE release
- Proactive problem-solving mindset, understanding and synthesizing advertiser needs and translating these into product recommendations
- Excellent GTM capabilities, with true 0 to 1 product launches
- A proven ability to influence XFN partners and leadership
- Experience within the Gaming or Mobile verticals.
- A proven ability to influence product roadmaps with robust Inbound
- An ability to influence product roadmaps with robust Inbound
- Excel in ambiguous environments—excited about building new processes, business models, and scaling an advertising business from the ground up
Pay
The US base salary range for this full-time position is $204,000 to $229,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training.
About the Role
We are seeking an experienced Staff Product Marketing Manager to help build out our go-to-market motions for our Ads product suite. This individual will align to several Product Managers, helping to bring high-impact products to market. In particular, this role will focus on Ad Formats and our push into Mobile Performance. This role will play a key part in accelerating growth of our overall Ad platform into 2027 and beyond.
Qualifications
10+ years of Product Marketing experience in the advertising or related industry
Skills
Technical understanding of the ads ecosystem
Benefits
Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training.
Schedule
Full-time
Company Information
Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigeneration and multiplayer platform that helps people deepen their friendships around games and shared interests, and helps developers build and grow their businesses. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Your future is just a click away!
Equal Opportunity Employer
Discord is committed to inclusion and providing reasonable accommodations during the interview process. We want you to feel set up for success, so if you are in need of reasonable accommodations, please let your recruiter know.
Application Instructions
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