Staff Product Manager, Ads Product – Brand

About the role

The Ads Platform organization drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our Product and Engineering teams work together to build solutions that deliver impactful results for advertisers. We ensure Snap’s ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.

Responsibilities

• Own the end-to-end strategy, roadmap, and execution for advertiser-facing brand advertising products across Snapchat.
• Develop dedicated solutions for key brand verticals including CPG, Retail, Entertainment, Automotive, Technology, Telecom, Financial Services, and Luxury.
• Define and evolve Snap's approach to upper- and mid-funnel advertising, ensuring advertisers can effectively drive awareness, engagement, consideration, and brand lift.
• Partner closely with Measurement, Creative Tools, AR, Creator Partnerships, Formats, Delivery, and Product Marketing teams to build differentiated brand advertising solutions.
• Collaborate with sales teams and strategic advertisers to identify emerging market needs, validate product opportunities, and influence long-term roadmap investments.
• Leverage experimentation, advertiser feedback, and market insights to inform product decisions and optimize advertiser outcomes.
• Represent Snap externally with executive stakeholders, agencies, and industry partners to shape the future of brand advertising.

Requirements

• Deep expertise in digital advertising, brand marketing, and media platforms.
• Strong understanding of advertiser objectives across awareness, consideration, engagement, and full-funnel measurement.
• Experience building products that combine creative storytelling, audience targeting, measurement, and optimization.
• Ability to connect product strategy with advertiser business outcomes and revenue growth.
• Strong systems thinking across creative, delivery, measurement, and auction ecosystems.
• Proven ability to influence cross-functional stakeholders across engineering, design, research, sales, and executive leadership.
• Strong analytical mindset with experience leveraging experimentation and data-driven decision-making.
• Excellent communication and executive presentation skills.
• Ability to navigate ambiguity and drive large-scale initiatives from concept through launch.

Qualifications

• BS/BA degree or equivalent relevant experience.
• 8+ years of experience in consumer technology, digital advertising, marketing technology, or related product management roles.
• Familiarity with brand measurement methodologies including brand lift studies, MMM, incrementality testing, or attention metrics.
• Experience with brand advertising formats across social, video, creator, or AR platforms.
• Experience working on advertising products, media platforms, or measurement solutions.
• Proven track record of driving product strategy and execution in a cross-functional environment.
• Experience working directly with advertisers, agencies, or strategic partners.