Staff Product Manager, Marketing Optimization

We need to output HTML fragment with sections: headings using

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections when posting has real specific content. We must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info, no invention, no summarizing away detail. Remove boilerplate like EEO, scam warning, application instructions, etc. Also remove duplicated lines. Must not create Pay/Schedule/Benefits sections unless posting actually states them. The posting includes salary range, so Pay section can be included. Benefits: there is a list of benefits under "What to Expect" includes medical, dental, vision, etc. So Benefits section can be included. Schedule: posting says full-time, in-office position requiring five days per week, also mentions travel requirement occasional travel up to 20%. So schedule info: full-time, 5 days/week in office. So we can include Schedule section. Also we have About the role (intro paragraph). Responsibilities: "What You'll Do" list. Requirements/Qualifications/Skills: "What You'll Bring" includes many items; we need to split into appropriate sections: Qualifications (education, experience), Skills (technical abilities), maybe Requirements. The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We can choose which to include based on content. We need to preserve all substantive info. So we need to map content. Let's extract: Intro paragraph: "If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families." That's About the role. Pay: "The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Technical 411 Pay Range: $161,000.00 - $249,500.00" We should include Pay section with that info. Responsibilities: "What You'll Do" bullet list: - Develop and manage strategic product roadmaps that align business objectives, user needs, and technology capabilities. - Partner with stakeholders, engineers, architects, designers, and end users to identify problems, define requirements, and deliver impactful solutions. - Lead marketing optimization initiatives focused on improving funnel performance, conversion metrics, and business outcomes. - Create shared outcomes across multiple teams and influence work beyond direct ownership to drive customer impact. - Define product release strategies and ensure readiness across business and technical partners. - Monitor product performance through success metrics, analytics, and data-driven decision making, adjusting priorities when needed. - Lead research efforts, business case development, ROI analyses, and technology modernization planning to support long-term product strategy. We'll put each as

. Requirements/Qualifications/Skills: "What You'll Bring" list includes many items. We need to categorize. Let's list them: - Bachelor's Degree. - 8 years of experience as a Software Product Manager or Product Owner. - Professional Product Certification (e.g., Certified Scrum Product Owner (CSPO), Pragmatic Marketing). - Experience working in agile environments. - Possesses a deep understanding and technical background in Service Oriented Architecture. - Understands the scope of cloud computing and how to work with software architecture to identify best practices for delivering high-scale, reliable, sustainable, and secure platforms. - Ability to create design artifacts that provide visual and narrative detail of architectural requirements, decisions, and designs. - Ability to communicate technical issues, business requirements, and value-based outcomes to both technical and non-technical audiences. - Deep understanding of software architecture principles, design patterns, and best practices. - Knowledge of programming languages, databases, cloud technologies, and software development methodologies. - Strong problem-solving skills and the ability to make critical decisions regarding software architecture and development. - Ability to think strategically about product architecture and align technology investments with long-term business goals. - Excellent presentation, written, and verbal communication skills. - Leadership instincts with a positive team-building approach. - Strong passion for exploring and understanding large-scale cloud platform requirements. - Experience with large enterprise platforms and integrations. - Experience with marketing optimization platforms and technologies such as marketing automation platforms, analytics tools, customer data platforms, CRM platforms, campaign management tools, or business intelligence solutions. - Experience using data, analytics, and KPI measurement to prioritize work and drive business outcomes. - In Lieu of Education Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education, and is at the hiring manager's discretion. - Bonus Points: Master's Degree. - Experience in Education Technology. - Experience with enterprise marketing optimization strategies, funnel metrics, and revenue-focused product initiatives. We need to split into Requirements (maybe mandatory), Qualifications (education/experience), Skills (technical abilities). But we can also combine. The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't require us to use all; we can choose which sections have real content. We need to preserve all substantive info. So we need to ensure we don't lose any detail. We can create sections: Requirements (maybe covering mandatory items), Qualifications (education/experience), Skills (technical abilities). But there is overlap. Perhaps better to have Qualifications (education, experience, certifications) and Skills (technical abilities, soft skills). Requirements could be similar to Qualifications. But to avoid duplication, we could have just Qualifications and Skills, and maybe Requirements not needed. However we must not omit any info. If we put all items under Qualifications and Skills, that's fine. But we need to decide headings. Let's map: Qualifications: Bachelor's Degree, 8 years experience as Software Product Manager/Product Owner, Professional Product Certification, Experience working in agile environments, In Lieu of Education note, Bonus Points (Master's Degree, Experience in Education Technology, Experience with enterprise marketing optimization strategies...). Also maybe "Experience with large enterprise platforms and integrations" could be skill. Skills: Deep understanding and technical background in Service Oriented Architecture, Understands scope of cloud computing..., Ability to create design artifacts..., Ability to communicate technical issues..., Deep understanding of software architecture principles..., Knowledge of programming languages..., Strong problem-solving..., Ability to think strategically..., Excellent presentation..., Leadership instincts..., Strong passion..., Experience with marketing optimization platforms..., Experience using data, analytics, KPI measurement... We could also include "Experience with large enterprise platforms and integrations" under Skills. We need to ensure we don't lose any bullet. Now Benefits: list from "What to Expect": medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave. Also mention bonuses eligibility. Schedule: "This is a full-time, in-office position requiring five days per week in our Salt Lake City, UT office, designed to foster the collaboration and connection that fuel our best work." Also travel requirement occasional travel up to 20% (including required attendance at designated company summits typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements. We can include schedule section with that info. Now we must remove boilerplate: EEO, accommodations, disclaimer, how to apply, etc. Also remove "Position & Application Details" etc. Also remove "Visa Sponsorship" maybe not boilerplate? It's specific info about visa sponsorship; it's substantive? It says WGU is not able to provide visa sponsorship for this role. That's substantive; we should keep it maybe under a section like "Additional Info"? But we only have allowed headings list; we could put under "About the role" or maybe a separate section like "Other Details". But instruction says only use those headings; we could include a section like "Additional Information" but not in list. Better to incorporate visa sponsorship into Schedule or maybe a separate section like "Other". However we must not invent sections not in list unless needed. The list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Visa sponsorship could be placed under Schedule? Not really. Could be under About the role as a note. But we should preserve it. Perhaps we can add a short paragraph under About the role after the intro, mentioning visa sponsorship not available. That's okay. Similarly, "Work Location" is part of Schedule. We'll include location there. Now we need to output only HTML fragment, no /, no markdown fences. We'll produce something like:

About the role

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. Note: WGU is not able to provide visa sponsorship for this role.

Pay

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Technical 411 Pay Range: $161,000.00 - $249,500.00

Responsibilities

• Develop and manage strategic product roadmaps that align business objectives, user needs, and technology capabilities.
• Partner with stakeholders, engineers, architects, designers, and end users to identify problems, define requirements, and deliver impactful solutions.
• Lead marketing optimization initiatives focused on improving funnel performance, conversion metrics, and business outcomes.
• Create shared outcomes across multiple teams and influence work beyond direct ownership to drive customer impact.
• Define product release strategies and ensure readiness across business and technical partners.
• Monitor product performance through success metrics