Staff Product Manager, Activation

About the role

As Staff Product Manager, Activation at Linktree, you will own one of the most important moments in our customer journey: helping new users get set up, understand Linktree's value, and reach their first meaningful outcome as quickly as possible. Linktree serves a massive global audience of creators, entrepreneurs, businesses, artists, publishers, and brands. Your work will shape how millions of new users move from sign-up to setup, from setup to sharing, and from sharing to seeing real audience engagement, growth, and monetization value. This is a senior, high-impact product leadership role for someone who thinks in funnels, learns through experimentation, and can turn complex behavioral data into simple, high-converting product experiences. You will partner closely with Engineering, Design, Data, Lifecycle, Marketing, Revenue, and executive leadership to define what activation means at Linktree and build the systems that make it happen at scale.

Responsibilities

• Own Linktree's activation strategy across the early customer journey, from sign-up and account creation through setup, first publish, first share, first audience engagement, and repeat usage.
• Define the activation model for Linktree, including the key milestones, aha moments, leading indicators, and segment-specific paths that predict long-term retention and monetization.
• Develop and continuously improve onboarding, setup, templates, recommendations, empty states, nudges, lifecycle touchpoints, and in-product guidance that help users reach value faster.
• Build a high-velocity experimentation roadmap focused on improving setup completion, time to value, early engagement, D7/D30 retention, and downstream conversion.
• Lead deep funnel analysis to identify where users drop off, why they get stuck, and which interventions will create the highest impact.
• Partner with Data to ensure the activation funnel is well-instrumented, measurable, and understood across the company.
• Translate qualitative insight and behavioral data into sharp product hypotheses, clear priorities, and testable product bets.
• Communicate strategy, tradeoffs, experiment results, and business impact clearly to senior leadership and executive audiences.
• Raise the bar for growth product craft at Linktree by bringing strong experimentation discipline, funnel thinking, and customer empathy into the product organization.

Requirements

8+ years of product management experience, with significant experience in growth, activation, onboarding, product-led growth, lifecycle, or funnel optimization. Proven experience owning a large-scale consumer, prosumer, marketplace, creator, SaaS, or self-serve product funnel with meaningful user volume. A track record of improving activation, onboarding completion, retention, conversion, or time to value through product-led experimentation. Strong analytical depth: you are fluent in funnel analysis, cohort analysis, segmentation, experimentation design, and metric definition. Hands-on experience with product analytics and experimentation tools such as Amplitude, Mixpanel, Looker, Mode, Optimizely, Statsig, or similar. Excellent executive communication skills, including the ability to present complex data, crisp narratives, and strategic recommendations to senior leaders. Strong product judgment: you know when to optimize, when to rethink the journey, and when a small product change can unlock a much larger behavior shift. Experience partnering deeply with Design and Engineering to ship polished, scalable, user-centered product experiences. Comfort operating in ambiguity, creating clarity across teams, and influencing without direct authority. A strong customer instinct and curiosity about how creators, businesses, and brands use digital tools to grow their presence, audience, and income.

Qualifications

Experience working in a fast-paced, startup-like environment. Familiarity with the Linktree product and ecosystem. Knowledge of industry trends and best practices in product management, growth, and activation. Ability to lead cross-functional teams and drive strategic initiatives. Strong problem-solving and decision-making skills. Excellent written and verbal communication skills. Bachelor's degree in Computer Science, Product Management, Business Administration, or related field. Passion for technology and its impact on society.

Skills

• Data-driven decision-making
• Funnel thinking
• Customer empathy
• Product-led experimentation
• Executive communication
• Collaboration and teamwork
• Problem-solving
• Strategic planning

Benefits

Linktree offers an annual wellbeing allowance, 100% coverage of medical, dental, vision, disability, and life insurance, employer contribution towards retirement, and an Employee Stock Option Program. We also provide generous time off for vacation, holidays, parental leave, volunteer time, and other categories. We are committed to fostering a diverse and inclusive environment where all team members feel valued, respected, and have equal opportunities to thrive.

Pay

The base salary offered for this role is targeted at $215,000-$230,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.

Schedule

We are a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home. We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing.