Staff Product Designer, Growth

About the role

A Staff Product Designer, Growth at BetterUp is a high-leverage, high-visibility role at the top of the funnel. This role involves owning the full Growth surface at BetterUp, including conversion experiments, onboarding, lifecycle and transactional communications, and auth flows. The ideal candidate will also lead growth test design, define and evolve the onboarding experience, design and maintain sign-up, login, and identity flows, and translate ambiguous growth briefs into clear design frameworks and testable hypotheses.

Responsibilities

• Own the end-to-end design strategy and execution for BetterUp’s full Growth surface—including conversion experiments, onboarding, lifecycle and transactional communications, and auth flows.
• Lead growth test design: rapidly ideate, prototype, and iterate on conversion and activation experiments in partnership with product and data science.
• Define and evolve the onboarding experience—shaping the new user journey from first touch to time-to-value, reducing friction, and building habit.
• Own emails and messages: design lifecycle and transactional communications that are clear, on-brand, and drive meaningful engagement.
• Design and maintain sign-up, login, and identity flows that are seamless, secure, and optimized for conversion at the top of the funnel.
• Translate ambiguous growth briefs into clear design frameworks and testable hypotheses that guide teams toward measurable outcomes.
• Partner with senior product, engineering, and marketing leaders to shape Growth’s product direction and long-term roadmap.
• Mentor designers and elevate design craft across the Growth team—through critique, feedback, and hands-on guidance.

Requirements

• 7+ years of product design experience, with meaningful depth in Growth, conversion optimization, or funnel-stage product surfaces.
• Proven track record running and learning from high-cadence design experiments—you’re comfortable shipping fast and iterating on signal.
• Experience designing onboarding flows, email/notification systems, and auth experiences for consumer or B2B SaaS products.
• A portfolio demonstrating both sharp interaction design craft and a data-informed approach to design decisions.
• Demonstrated ability to influence product direction at a senior leadership level.
• Experience mentoring designers and fostering both autonomy and alignment on cross-functional teams.
• Strong communication skills and a track record of aligning stakeholders around a shared design vision.

Qualifications

• Experience designing onboarding flows, email/notification systems, and auth experiences for consumer or B2B SaaS products.
• A portfolio demonstrating both sharp interaction design craft and a data-informed approach to design decisions.
• Demonstrated ability to influence product direction at a senior leadership level.
• Experience mentoring designers and fostering both autonomy and alignment on cross-functional teams.
• Strong communication skills and a track record of aligning stakeholders around a shared design vision.

Skills

• Sharp interaction design craft.
• Data-informed approach to design decisions.
• Influence product direction at a senior leadership level.
• Mentoring designers and fostering both autonomy and alignment on cross-functional teams.
• Strong communication skills.

Benefits

• Access to BetterUp coaching; one for you and one for a friend or family member.
• A competitive compensation plan with opportunity for advancement.
• Medical, dental, and vision insurance.
• Flexible paid time off.
• Volunteer days to give back.
• Learning and Development stipend.
• Company wide Summer & Winter breaks.
• Year-round charitable contribution of your choice on behalf of BetterUp.
• 401(k) self contribution.

Pay

The base salary range for this role is as follows: New York City and San Francisco: $220,000 - $276,000 Austin and Arlington: $198,000 - $248,000

Schedule

Full-time