Staff Product Designer, Growth

About the role

BetterUp is pioneering human transformation at scale. As a Staff Product Designer, Growth, you'll play a pivotal role in shaping the user experience and driving growth through design.

Responsibilities

• Own the end-to-end design strategy and execution for BetterUp’s full Growth surface.
• Lead growth test design: rapidly ideate, prototype, and iterate on conversion and activation experiments.
• Define and evolve the onboarding experience, reducing friction and building habits.
• Design and maintain sign-up, login, and identity flows that are seamless, secure, and optimized for conversion.
• Translate ambiguous growth briefs into clear design frameworks and testable hypotheses.
• Partner with senior product, engineering, and marketing leaders to shape Growth’s product direction and long-term roadmap.
• Mentor designers and elevate design craft across the Growth team.

Requirements

• 7+ years of product design experience, with meaningful depth in Growth, conversion optimization, or funnel-stage product surfaces.
• Proven track record running and learning from high-cadence design experiments.
• Experience designing onboarding flows, email/notification systems, and auth experiences for consumer or B2B SaaS products.
• A portfolio demonstrating both sharp interaction design craft and a data-informed approach to design decisions.
• Demonstrated ability to influence product direction at a senior leadership level.
• Experience mentoring designers and fostering both autonomy and alignment on cross-functional teams.
• Strong communication skills and a track record of aligning stakeholders around a shared design vision.

Qualifications

• Experience designing onboarding flows, email/notification systems, and auth experiences for consumer or B2B SaaS products.
• A proven track record of running and learning from high-cadence design experiments.
• Experience mentoring designers and fostering both autonomy and alignment on cross-functional teams.
• Strong communication skills and a track record of aligning stakeholders around a shared design vision.

Skills

• Data-informed approach to design decisions.
• Ability to influence product direction at a senior leadership level.
• Experience mentoring designers and fostering both autonomy and alignment on cross-functional teams.
• Strong communication skills and a track record of aligning stakeholders around a shared design vision.

Benefits

• Access to BetterUp coaching; one for you and one for a friend or family member.
• A competitive compensation plan with opportunity for advancement.
• Medical, dental, and vision insurance.
• Flexible paid time off.
• All federal/statutory holidays observed.
• 4 BetterUp Inner Workdays per year.
• 5 Volunteer Days to give back.
• Learning and Development stipend.
• Company wide Summer & Winter breaks.
• Year-round charitable contribution of your choice on behalf of BetterUp.
• 401(k) self contribution.

Pay

The base salary range for this role is as follows:

• New York City and San Francisco: $220,000 - $276,000
• Austin and Arlington: $198,000 - $248,000

Schedule

Full-time.