Staff Product Designer, Growth

About the role

BetterUp is pioneering human transformation at scale and design plays a central role in that mission. We are evolving from a suite of products to an intelligent, adaptive platform that powers transformative experiences for individuals and organizations worldwide.

Responsibilities

• Own the end-to-end design strategy and execution for BetterUp’s full Growth surface—including conversion experiments, onboarding, lifecycle and transactional communications, and auth flows.

• Lead growth test design: rapidly ideate, prototype, and iterate on conversion and activation experiments in partnership with product and data science.

• Define and evolve the onboarding experience—shaping the new user journey from first touch to time-to-value, reducing friction, and building habit.

• Own emails and messages: design lifecycle and transactional communications that are clear, on-brand, and drive meaningful engagement.

• Design and maintain sign-up, login, and identity flows that are seamless, secure, and optimized for conversion at the top of the funnel.

• Translate ambiguous growth briefs into clear design frameworks and testable hypotheses that guide teams toward measurable outcomes.

• Partner with senior product, engineering, and marketing leaders to shape Growth’s product direction and long-term roadmap.

• Mentor designers and elevate design craft across the Growth team—through critique, feedback, and hands-on guidance.

Requirements

• 7+ years of product design experience, with meaningful depth in Growth, conversion optimization, or funnel-stage product surfaces.

• Proven track record running and learning from high-cadence design experiments—you’re comfortable shipping fast and iterating on signal.

• Experience designing onboarding flows, email/notification systems, and auth experiences for consumer or B2B SaaS products.

• A portfolio demonstrating both sharp interaction design craft and a data-informed approach to design decisions.

• Demonstrated ability to influence product direction at a senior leadership level.

• Experience mentoring designers and fostering both autonomy and alignment on cross-functional teams.

• Strong communication skills and a track record of aligning stakeholders around a shared design vision.

Qualifications

• Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or related field.

• Experience: Proven success in a similar role, preferably in a tech or SaaS environment.

• Technical Skills: Proficiency in design tools such as Sketch, Figma, Adobe Creative Suite, and knowledge of web development languages and frameworks.

Skills

• Design Thinking

• UX/UI Design

• Product Design

• Design Systems

• Experimentation and Testing

• Data-Informed Design

• Collaboration and Communication

• Leadership and Mentorship

Benefits

• Access to BetterUp coaching; one for you and one for a friend or family member.

• A competitive compensation plan with opportunity for advancement.

• Medical, dental, and vision insurance.

• Flexible paid time off.

• 4 BetterUp Inner Workdays per year.

• 5 Volunteer Days to give back.

• Learning and Development stipend.

• Company-wide Summer & Winter breaks.

• Year-round charitable contribution of your choice on behalf of BetterUp.

• 401(k) self contribution.

Pay

The base salary range for this role is as follows:

• New York City and San Francisco: $220,000 - $276,000
• Austin and Arlington: $198,000 - $248,000

Schedule

Full-time position.