Staff Marketing Manager
NerdWallet · United States · 3 wk ago
RemoteRemoteMarketingFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes mission, culture, etc. We need to use for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include sections only when posting has real specific content. We need to preserve all substantive info, not invent. Remove boilerplate (cookie/navigation/legal/EEO etc). Also remove application instructions.
We need to parse the posting.
Let's extract sections:
- Intro: "At NerdWallet, we’re on a mission..." This is about company mission/culture. Could be "About the role"? Actually "About the role" would be description of role. The intro is more about company. Could be "About the role" or maybe we can treat as "About the role". But we need to decide.
Better to have sections: About the role (description of role and impact), Responsibilities (list of duties), Requirements (experience), Qualifications (preferred qualifications), Benefits (list of benefits), maybe Pay and Schedule not present (no pay or schedule specifics). So we omit Pay and Schedule.
We need to include "Where You Can Make An Impact" as responsibilities. Also "Your Experience" as requirements. "Preferred Qualifications" as qualifications. "What We Offer" as benefits.
Also "Where This role will be remote (based in the U.S.)." That's schedule/location info. Could be part of "Schedule" or maybe we can include a short paragraph under "About the role" or separate "Location". But we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could put remote info under Schedule? But schedule is about work hours, not location. Could put under About the role as a note. However we should not create Schedule unless posting actually states schedule details (like full-time, hours). It only says remote based in US. That's location, not schedule. Could treat as part of About the role.
We also have "Skills" maybe not explicit; we could omit.
We need to use
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include sections only when posting has real specific content. We need to preserve all substantive info, not invent. Remove boilerplate (cookie/navigation/legal/EEO etc). Also remove application instructions.
We need to parse the posting.
Let's extract sections:
- Intro: "At NerdWallet, we’re on a mission..." This is about company mission/culture. Could be "About the role"? Actually "About the role" would be description of role. The intro is more about company. Could be "About the role" or maybe we can treat as "About the role". But we need to decide.
Better to have sections: About the role (description of role and impact), Responsibilities (list of duties), Requirements (experience), Qualifications (preferred qualifications), Benefits (list of benefits), maybe Pay and Schedule not present (no pay or schedule specifics). So we omit Pay and Schedule.
We need to include "Where You Can Make An Impact" as responsibilities. Also "Your Experience" as requirements. "Preferred Qualifications" as qualifications. "What We Offer" as benefits.
Also "Where This role will be remote (based in the U.S.)." That's schedule/location info. Could be part of "Schedule" or maybe we can include a short paragraph under "About the role" or separate "Location". But we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could put remote info under Schedule? But schedule is about work hours, not location. Could put under About the role as a note. However we should not create Schedule unless posting actually states schedule details (like full-time, hours). It only says remote based in US. That's location, not schedule. Could treat as part of About the role.
We also have "Skills" maybe not explicit; we could omit.
We need to use - for any list of duties/requirements/benefits. So responsibilities list, requirements list, qualifications list, benefits list.
We need to preserve all substantive info; not invent or summarize away detail. So we need to keep each bullet point as is.
Let's extract bullet points from "Where You Can Make An Impact" section:
- Own and execute email channel strategy from end-to end, including: planning, launch, post-test analysis, and program scaling and management.
- Collaborate on email and push notification system architecture with product, engineering, analytics, and data science - providing input on system architecture, objective function, and net new model development.
- Partner cross-functionally with Product, Analytics, and Design to create and test integrated user experiences and optimizations that drive impact towards business goals.
- Manage program performance and track ROI across email and push, identifying trends and reporting results to leadership.
- Drive rigorous A/B testing across creative, landing pages, and audience targeting.
- Build and maintain reporting frameworks to scale the program, constantly evaluating systems to look for opportunities.
- Effectively communicate campaign metrics, trial data, and best practices to relevant stakeholders to advise future campaign strategy.
- As an a mentor providing guidance and sharing best practices as needed to support team growth and development (typo "As an a mentor". Keep as is.)
- Proactively look for ways to optimize day-to-day processes to increase team and campaign velocity.
We need to keep them as list items.
Now "Your Experience" section bullet points:
- 7+ years of experience in a professional setting, working with data and cross functional stakeholders.
- Strong analytical skills; comfortable pulling insights from data to guide strategy and prove impact.
- Familiarity with SQL and / or HTML is a plus.
- Experience managing budgets and reporting on performance against KPIs.
- Excellent collaboration skills - you work well with cross-functional partners and can influence without direct authority.
- Owner mentality with a bias for action.
- AI literate, with ability to wield tools to build on your own.
- Bachelor's degree in a technical field (mathematics, economics, engineering, statistics) or equivalent experience.
Now "Preferred Qualifications":
- Experience in fintech, consumer finance, or a regulated industry — nice to have.
- Experience with Braze Engagement platform
Now "What We Offer" benefits list:
We need to extract each benefit as list item.
From "What We Offer Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)" then list:
- Industry-leading medical, dental, and vision health care plans for employees and their dependents
- Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
- New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
- Mental health support
- Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
- Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
- Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)
- Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)
- Have Some Fun! (Nerds are fun, too)
- Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
- Hackathons and team events across all teams and departments
- Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction
- Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match
- Plan for your future (And when you retire on your island, remember the little people)
- 401K with 4% company match
- Be the first to test and benefit from our new financial products and tools
- Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
- Disability and Life Insurance with employer-paid premiums
Also there is a note: "If you are based in California, we encourage you to read this important information for California residents linked here." That's boilerplate/legal; we should remove.
Also EEO etc remove.
Now we need to decide headings.
We have:
- About the role: could include the introductory paragraph about mission and culture and role description? The posting includes "We're looking for a deeply analytical Staff Marketing Manager to help our customers navigate some of the biggest financial decisions of their lives, from choosing a credit card to refinancing a loan to building an emergency fund. In this role, you will operate as a lead individual contributor who owns the email and push notification channel end-to-end, from strategic planning through execution, testing, and scaled program management. You’ll create and manage email and push notifications in partnership with creative and data science, optimizing for business and customer outcomes via personalization and data driven insights. You will lead through influence - partnering closely with Product, Engineering, Analytics, and Design to shape system architecture, run rigorous A/B tests, and build experiences that move business metrics. As the primary driver of channel performance, you will translate data into actionable insights and reporting results and ROI up to leadership. This role reports to the Chief Product Officer."
That is a good description of role. So we can put that under About the role.
Then Responsibilities: the "Where You Can Make An Impact" list.
Then Requirements: "Your Experience" list.
Then Qualifications: "Preferred Qualifications" list.
Then Benefits: "What We Offer" list.
We might also include Skills? Not needed.
We need to ensure we don't repeat job title as heading. Not include Job ID.
We need to output only HTML fragment, no /, no markdown fences.
Thus output something like:
About the role
At NerdWallet, we’re on a mission to bring clarity to all of life’s financial decisions and every great mission needs a team of exceptional Nerds. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you thrive best. We invest in your well-being, development, and ability to make an impact because when one Nerd levels up, we all do. We're looking for a deeply analytical Staff Marketing Manager to help our customers navigate some of the biggest financial decisions of their lives, from choosing a credit card to refinancing a loan to building an emergency fund. In this role, you will operate as a lead individual contributor who owns the email and push notification channel end-to-end, from strategic planning through execution, testing, and scaled program management. You’ll create and manage email and push notifications in partnership with creative and data science, optimizing for business and customer outcomes via personalization and data driven insights. You will lead through influence - partnering closely with Product, Engineering, Analytics, and Design to shape system architecture, run rigorous A/B tests, and build experiences that move business metrics. As the primary driver of channel performance, you will translate data into actionable insights and reporting results and ROI up to leadership. This role reports to the Chief Product Officer.
Responsibilities
- Own and execute email channel strategy from end-to end, including: planning, launch, post-test analysis, and program scaling and management.
- Collaborate on email and push notification system architecture with product, engineering, analytics, and data science - providing input on system architecture, objective function, and net new model development.
- Partner cross-functionally with Product, Analytics, and Design to create and test integrated user experiences and optimizations that drive impact towards business goals.
- Manage program performance and track ROI across email and push, identifying trends and reporting results to leadership.
- Drive rigorous A/B testing across creative, landing pages, and audience targeting.
- Build and maintain reporting frameworks to scale the program, constantly evaluating systems to look for opportunities.
- Effectively communicate campaign metrics, trial data, and best practices to relevant stakeholders to advise future campaign strategy.
- As an a mentor providing guidance and sharing best practices as needed to support team growth and development
- Proactively look for ways to optimize day-to-day processes to increase team and campaign velocity.
Requirements
- 7+ years of experience in a professional setting, working with data and cross functional stakeholders.
- Strong analytical skills; comfortable pulling insights from data to guide strategy and prove impact.
- Familiarity with SQL and / or HTML is a plus.
- Experience managing budgets and reporting on performance against KPIs.
- Excellent collaboration skills - you work well with cross-functional partners and can influence without direct authority.
- Owner mentality with a bias for action.
- AI literate, with ability to wield tools to build on your own.
- Bachelor's degree in a technical field (mathematics, economics, engineering, statistics) or equivalent experience.
Qualifications
- Experience in fintech, consumer finance, or a regulated industry — nice to have.
- Experience with Braze Engagement platform
Benefits
- Industry-leading medical, dental, and vision health care plans for employees and their dependents
- Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
- New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
- Mental health support
- Paid sabbatical after
About the role
At NerdWallet, we’re on a mission to bring clarity to all of life’s financial decisions and every great mission needs a team of exceptional Nerds. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you thrive best. We invest in your well-being, development, and ability to make an impact because when one Nerd levels up, we all do. We're looking for a deeply analytical Staff Marketing Manager to help our customers navigate some of the biggest financial decisions of their lives, from choosing a credit card to refinancing a loan to building an emergency fund. In this role, you will operate as a lead individual contributor who owns the email and push notification channel end-to-end, from strategic planning through execution, testing, and scaled program management. You’ll create and manage email and push notifications in partnership with creative and data science, optimizing for business and customer outcomes via personalization and data driven insights. You will lead through influence - partnering closely with Product, Engineering, Analytics, and Design to shape system architecture, run rigorous A/B tests, and build experiences that move business metrics. As the primary driver of channel performance, you will translate data into actionable insights and reporting results and ROI up to leadership. This role reports to the Chief Product Officer.
Responsibilities
- Own and execute email channel strategy from end-to end, including: planning, launch, post-test analysis, and program scaling and management.
- Collaborate on email and push notification system architecture with product, engineering, analytics, and data science - providing input on system architecture, objective function, and net new model development.
- Partner cross-functionally with Product, Analytics, and Design to create and test integrated user experiences and optimizations that drive impact towards business goals.
- Manage program performance and track ROI across email and push, identifying trends and reporting results to leadership.
- Drive rigorous A/B testing across creative, landing pages, and audience targeting.
- Build and maintain reporting frameworks to scale the program, constantly evaluating systems to look for opportunities.
- Effectively communicate campaign metrics, trial data, and best practices to relevant stakeholders to advise future campaign strategy.
- As an a mentor providing guidance and sharing best practices as needed to support team growth and development
- Proactively look for ways to optimize day-to-day processes to increase team and campaign velocity.
Requirements
- 7+ years of experience in a professional setting, working with data and cross functional stakeholders.
- Strong analytical skills; comfortable pulling insights from data to guide strategy and prove impact.
- Familiarity with SQL and / or HTML is a plus.
- Experience managing budgets and reporting on performance against KPIs.
- Excellent collaboration skills - you work well with cross-functional partners and can influence without direct authority.
- Owner mentality with a bias for action.
- AI literate, with ability to wield tools to build on your own.
- Bachelor's degree in a technical field (mathematics, economics, engineering, statistics) or equivalent experience.
Qualifications
- Experience in fintech, consumer finance, or a regulated industry — nice to have.
- Experience with Braze Engagement platform
Benefits
- Industry-leading medical, dental, and vision health care plans for employees and their dependents
- Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
- New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
- Mental health support
- Paid sabbatical after