Staff Designer, Brand

About the role

Docker is a globally distributed, remote-first team building the tools that define how software gets built and delivered. As AI agents redefine software development, Docker is at the center of that shift, providing the sandboxed environments, verified images, and secure infrastructure that make autonomous workflows trustworthy by default.

Responsibilities

• Serve as the senior in-house design voice on Docker's brand. Steward the visual system across every surface, evolve it as we learn what's working, and make sure it shows up consistently across Marketing, Product, and beyond.
• Extend Docker's visual language into our product portfolio, with particular focus on how we visually represent our AI products through illustration, motion, and supporting visual language.
• Own the design of docker.com and adjacent marketing surfaces end-to-end: information architecture, page layouts, interaction patterns, and visual treatment across desktop and mobile. Set the standard for what a great Docker web experience feels like.
• Lead Docker's marketing design system in Figma, the working components, patterns, and tokens the team uses daily. Partner with Product Design to keep brand and product expression coherent across every developer touchpoint.
• Set and raise the craft bar across Marketing's design output. Review the work of other designers and contractors and give meaningful feedback.
• Partner with marketing leadership to translate company strategy into brand and visual approaches. Bring a confident point of view to brand evolution, campaign direction, and how Docker shows up against competitors.
• Design for print, trade shows, event activations, SWAG, and other physical goods, ensuring the brand shows up consistently wherever Docker appears in the world.
• Design and implement AI-assisted creative workflows across image generation, video and motion, voice, copy iteration, and in-editor design assistance. Build the systems, prompt libraries, and asset pipelines that let the entire team operate at a higher velocity, and stay current as the AI tooling landscape evolves.
• Conduct lightweight UX work in support of marketing goals: wireframes, flow diagrams, usability reviews, and basic user testing on web and campaign surfaces.

Qualifications

• 8+ years of design experience spanning brand, visual, and web, with a track record at staff or principal level, ideally for SaaS, developer tools, or other technical products.
• Bachelor's degree in Design, Visual Communication, or a related field, or equivalent practical experience.
• Strong portfolio demonstrating brand systems you've extended, evolved, or significantly applied across surfaces. Should include brand application work, illustration, web design at scale, and motion. 3D and video are a plus.
• Experience working closely with external creative partners, agencies, contractors, or specialist studios, as the senior in-house designer who informs their work, evaluates deliverables, and operationalizes the result.
• High-concept brand thinking: the ability to evaluate color, typography, iconography, and design system decisions against voice, strategy, and mission, and to articulate the strategic case for those decisions to non-designers, including executives.
• Solid UX/UI fundamentals: hands-on experience designing and shipping responsive web experiences at scale, leading work within a mature design system, and partnering closely with engineers on implementation.
• Demonstrated fluency with generative AI as part of a real creative workflow, not just as a novelty. You can articulate where AI helps, where it doesn't, and how to keep a human point of view in the work, and you've built workflows that others can adopt.
• Strong written and verbal communication skills; comfortable presenting work to executives, defending design decisions, and influencing across marketing, product, and engineering partners.
• A genuine interest in developer tools and the AI/agent ecosystem Docker is building for.