Staff Brand Marketing Manager

About the role

The Performance Marketing Manager at Boulevard is a high-impact, high-ownership role responsible for designing and scaling our AI-powered growth engine. This is not a traditional channel management role. You will operate as a systems thinker and growth architect, defining how we acquire, convert, and expand our customer base across the full funnel of our marketing channel mix.

Responsibilities

• Design and scale AI-powered growth engine
• Define budget allocation strategies, optimization goals, and performance constraints for AI-driven campaign execution
• Lead structured experimentation across creative, targeting, offers, and landing pages to drive measurable improvements in conversion and efficiency
• Evaluate performance through a business lens—focusing on pipeline quality, CAC, and revenue impact rather than platform-level metrics
• Partner with RevOps and Marketing Operations to ensure accurate tracking, attribution, and data integrity across systems
• Collaborate with Sales to understand lead quality, conversion rates, and pipeline performance, and feed those insights back into marketing strategy
• Guide creative strategy by identifying high-performing concepts, refining messaging, and ensuring strong channel–message fit
• Maintain clear reporting and narratives that connect marketing investment to business outcomes for leadership and executive stakeholders
• Identify new opportunities for growth through emerging channels, technologies, and automation

Requirements

• 6–10+ years in performance marketing, demand generation, or growth roles within B2B SaaS or vertical SaaS
• Proven ownership of pipeline, CAC, and revenue-driving outcomes—not just channel metrics
• Strong systems thinking: ability to design and improve end-to-end acquisition funnels across channels and touchpoints
• Deep understanding of experimentation frameworks, incrementality testing, and attribution models - you’ll be testing ads and changes on a regular basis
• Experience working with modern martech stacks (e.g., Salesforce, Marketo, attribution tools)
• Familiarity with AI-driven marketing tools, automation platforms, and prompt-based workflows
• Strong analytical skills with the ability to translate data into clear insights, decisions, and investment strategies
• Demonstrated ability to work cross-functionally with Sales, Finance, Product Marketing, and Leadership to align marketing with revenue goals
• Strong creative judgment and understanding of message-market fit, even when leveraging AI-generated creative

Skills

• Experience building or scaling AI-assisted marketing workflows or experimentation systems
• Background in SMB-focused or multi-location business models
• Experience with blended CAC modeling, marketing mix modeling, or advanced forecasting
• Familiarity with platforms such as HockeyStack, Looker, or similar analytics tools
• Experience integrating paid, organic, and lifecycle marketing into a unified growth strategy

Pay

For U.S. based candidates, the anticipated base salary range is $86,500 - $118,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.

Schedule

Full-time, remote position

Benefits

• 401(k) match
• Dental, medical, vision, and life insurance
• Flexible vacation day policy
• Work from home stipend
• Family planning resources and specialized support programs
• Equity: get ahead on the ground floor and grow with Boulevard
• Boulevard Bucks Learning and Development program

Company Culture

We are an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.