Staff Account Based Marketing Manager

About the role

The primary buyers for enterprise Intelligent Orchestration platforms are influenced by repeated exposure, peer recommendations, and ongoing technical conversations within their teams. This role involves leading ABM initiatives, including building campaigns for specific verticals, assessing marketing technology stacks, and driving the transition to a "jobs to be done" approach.

Responsibilities

• Direct the strategy and end-to-end execution of 1:Few tier campaigns for specific verticals like financial services or public sector.
• Assess and make build-vs-buy decisions for the marketing technology stack based on performance and cost-efficiency.
• Transition from firmographic targeting to a "jobs to be done" approach, tailoring account segmentation and content to the specific problems a target account is solving.
• Partner with Sales leadership in monthly alignment meetings and quarterly reviews to ensure consistent signal-sharing and program synchronization.
• Identify and operationalize engagement signals to trigger effective SDR outreach and personalized messaging.
• Define and manage a robust measurement framework connecting ABM activities directly to pipeline generation and revenue outcomes.
• Collaborate with Content, Design, and Sales teams to ensure regional effectiveness while maintaining independent ownership of strategic programs.

Requirements

Extensive B2B marketing experience selling to technical enterprise personas in a high-growth SaaS environment. Proven ability to run multi-tiered ABM programs at scale, encompassing both vertical-based campaigns and programmatic motions. Demonstrated track record of Sales alignment through shared accountability for pipeline results and account-level coordination. Ability to critically evaluate and implement marketing technology, with a preference for cost-effective and AI-native alternatives to legacy suites. Experience developing account segmentation and messaging based on solution-oriented or "jobs to be done" frameworks. Strong quantitative skills and a deep understanding of pipeline management and attribution metrics. Proactive builder's mindset with the initiative to design and own strategic programs from the ground up.

Qualifications

Staff-level individual contributor role reporting to the Senior Director of Digital Marketing. Real autonomy to run your own initiatives and shape how the team's programs are built and measured. Base salary range for this role's listed level is currently for residents of the United States only. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity.

Benefits

• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave