Account Based Marketing Manager

About the role

The Account-Based Marketing Manager will design and execute targeted marketing strategies for ConnectWise’s highest-priority accounts, collaborating closely with Sales, Demand Generation, and Digital teams to drive pipeline growth through personalized, multi-channel campaigns.

Responsibilities

• Design and execute ABM plays across acquisition, competitive displacement, and named accounts
• Build and manage tiered target account lists using data sources like Demandbase, ZoomInfo, and intent signals
• Translate strategy into clear, actionable weekly plans (accounts, plays, owners)
• Orchestrate multi-channel campaigns including paid media, outbound sequences, direct mail, events, and executive roundtables
• Partner cross-functionally with Sales, SDRs, Demand Gen, and Digital teams to drive coordinated account engagement
• Map buying committees within target accounts to refine messaging and outreach
• Own reporting on pipeline sourced/influenced, account engagement, and campaign performance

Requirements

• Experience in B2B marketing and Account-Based Marketing (ABM)
• Strong collaboration skills and experience partnering with Sales
• Data-driven mindset with experience using intent data and marketing platforms
• Ability to manage multiple campaigns and translate strategy into execution

Qualifications

• Not specified

Skills

• Not specified

Benefits

• Not specified

Pay

• Not specified

Schedule

• Onsite, hybrid, or remote depending on location
• 0–10% travel required

ConnectWise is an Equal Opportunity Employer

ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.