Sr. Website Specialist

About the role

The Digital Marketing Specialist III has in‑depth knowledge of best practices and practical expertise in digital marketing. This role may lead small‑scaled projects with defined resource needs and manageable risks, solves complex challenges by exercising judgment based on analysis of multiple sources, and provides guidance to less experienced colleagues on the team.

Responsibilities

• Executes robust digital marketing strategies firmly aligned with business objectives.
• Enhances and optimizes sophisticated digital marketing campaigns across a diverse channel mix.
• Dissects data meticulously, drawing actionable insights on campaign performance.
• Liaises effectively with stakeholders to gather precise requirements and ensure unified brand messaging.
• Directs website content management, prioritizing optimal user experience and sophisticated SEO tactics.
• Mentors the support team, imparting valuable expertise and constructive feedback.
• Incorporates current digital marketing trends, tools, and best practices.
• Delivers detailed digital marketing plans and impactful results to management and stakeholders.
• Performs thorough competitor analysis and market research, strategizing based on identified opportunities and threats.
• Leads small‑scaled projects with defined resource needs and manageable risks.
• Provides guidance to less experienced colleagues on the team.
• Solves complex challenges by exercising judgment based on analysis of multiple sources.

Requirements

• Minimum 4 + years of experience in digital marketing.
• Bachelor’s degree (or equivalent) required.